Marketing Manager - offline

About UsSaroj Super Speciality Hospital is a healthcare provider, par excellence, fast establishing itself as a global industry model in the tertiary healthcare system of India. Operating since 1997, this 154+ bedded Multi-Super Speciality hospital, located in the North-West region of Delhi was inaugurated by the then Hon’ble Chief Minister of Delhi, Shri Sahib Singh Verma and by the Hon’ble Lt. Governor of Delhi, Late Shri Tajinder Khanna. In March 2001, the hospital was established as a Heart Institute which was inaugurated by the then Hon’ble President of India, Late Shri K R Narayanan. With the onset of 2015, it has come up as Saroj Super Speciality Hospital.Equipped with latest technologies, and modern amenities, it has sophisticated medical diagnostic and therapeutic equipments like highly advanced Cath lab Units, Operation Theatres, ultra-fast Multi slice CT scan, Non-invasive cardiac lab, and many other state-of-the art technologies for performing advanced laparoscopic surgeries. Saroj Super Speciality Hospital provides you comprehensive health care services through its Centres of Excellence and its various departments and OPD blocks. It offers super-speciality services in the field of Medcine, ENT, Joint Replacement surgeries, Cardiac Surgery, Neurology, Nephrology, Minimal Access surgeries, Neurosurgery, Endocrinology, Gastroenterology Cosmetic and Reconstructive surgeries to name a few. Saroj Super Speciality Hospital is accredited by NABH, NABL and ISO Certification and is on the panel of more than 100+ prestigious organisations including insurance companies and TPAs.

What will you do: (Job responsibilities)

1. Manage the creative and execution process of all marketing collaterals i.e. ideation, designing and final production

2. Create a complete repository of vendors from various categories i.e. paper printing, merchandising, event production, signages (internal and external)

3. Handle media buying and planning as per the allocated marketing budget of different media platforms like Print, Radio, OOH

4. Manage the complete execution of any events planned by the organization

5. Explore opportunities for brand tie-ups

6. Maintain the marketing inventory

7. Strategize and devise interesting offline marketing campaigns with the objective of increased brand awareness, consideration and recall

8. Handle the sampling of hospital inventory collaterals

9. Scout for possible event partnership or event association opportunities

What we’re looking for: (skills and experience)

· 3 - 4 years of experience in marketing. Healthcare industry would be added edge.

· Strong exposure to B2C marketing campaigns.

· Expertise in vendor management & offline marketing strategies.

· A subject matter expert in creating & managing marketing collaterals.

· Proven experience in planning & executing ATL/BTL activities.

· A flair for language - impeccable spoken & written English is non- negotiable.

· The candidate should have a flair for detailing and execution of signages, in-hospital branding

· The candidate should have a diverse vendor experience across developing collaterals, signages, stationery, event collaterals and merchandise.

· The candidate should have experience in managing leads or footfalls.

· Should have experience in managing lead dashboard

· The candidate should have good relations with media organizations and media agencies to avail benefit of good rates while buying media

Good to have: (Bonus qualification)

Healthcare industry

Education:

Masters degree in marketing is preferable.

Location : Rohini, Delhi

This isn’t just marketing – it’s purpose led impact.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Schedule:

• Day shift

Work Location: In person