Marketing Manager

• Deep Market Knowledge:

  Utilize comprehensive, up-to-date knowledge of the

  district-wise distributor network in Gujarat

  to inform strategic decisions and identify gaps.

• Distributor Development (5-7 Years Experience Required):

• Identify and Onboard:

  Proactively identify, evaluate, and onboard new, high-potential distributors and channel partners to expand market reach in unserved or underperforming districts.

• Relationship Management:

  Build and maintain strong, mutually beneficial relationships with all existing distributors and key retailers across Gujarat.

• Channel Strategy:

  Develop and implement effective channel strategies to maximize sales through the distributor network, ensuring optimal stock levels, product visibility, and service standards.

• Performance Monitoring:

  Set distribution targets, monitor performance metrics (sales volume, reach, penetration), and implement corrective actions for channel partners.

Marketing Strategy & Execution

• Market Penetration:

  Develop and execute tailored marketing and sales promotion plans specific to the Gujarat market to drive brand awareness and product off-take through the distribution channel.

• Go-to-Market (GTM) Strategy:

  Collaborate with the national/corporate marketing team to localize GTM strategies for new product launches, ensuring successful rollout and adoption within the Gujarat districts.

• BTL & Trade Marketing:

  Plan and manage local Below-The-Line (BTL) activities, trade schemes, dealer meetings, and in-shop merchandising to enhance brand visibility and push sales in key retail points.

• Market Research:

  Conduct continuous market research to track competitor activities, pricing strategies, and emerging market trends specific to the electronics industry in Gujarat, and provide actionable insights.

Business & Reporting

• Target Achievement:

  Be directly responsible for achieving the assigned marketing and sales revenue targets for the Gujarat region.

• Budget Management:

  Manage the regional marketing budget effectively, ensuring optimal allocation and demonstrable Return on Investment (ROI) for all marketing and trade activities.

• Cross-functional Collaboration:

  Work closely with the Sales, Product, and Finance teams to ensure alignment of marketing efforts with sales goals and inventory planning.

• Reporting:

  Prepare and present regular reports on market performance, campaign effectiveness, distributor network health, and competitive intelligence to senior management.

Essential Requirements

• Residence & Local Expertise:

  The candidate

  must be from Gujarat

  with an established understanding of the local business culture, languages, and geographical nuances.

• Industry Background:

  Mandatory experience in the

  Electronics, Electrical Goods, or Consumer Durables industry

  (e.g., companies like Bajaj Electricals, Havells, Crompton, Orient Electric, V-Guard, etc.).

• Distribution Experience:

  5 to 7 years of proven, hands-on experience in distributor development, channel sales, and trade marketing.

• Education:

  Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or equivalent post-graduate qualification is preferred.

• Skills:

  Strong negotiation, analytical, leadership, and communication skills (including proficiency in Gujarati and English).

• Travel:

  Willingness to undertake extensive travel within all districts of Gujarat.