Marketing Manager

As a Marketing Manager at Heredity Biosciences in Guwahati, Assam, you will play a crucial role in planning, implementing, and overseeing marketing strategies to promote the company's Genomics services. Your responsibilities will include: - **Strategic Planning**: - Develop comprehensive marketing strategies aligned with the overall business objectives. - Conduct market research, identify target markets, and analyze competitor activities. - Define the positioning and messaging for the company's products or services. - **Campaign Management**: - Oversee the execution of marketing campaigns across various channels. - Collaborate with cross-functional teams and agencies to create compelling campaigns. - Set campaign goals, manage budgets, monitor performance, and optimize results. - **Brand Management**: - Build and maintain a strong brand identity. - Develop brand guidelines and ensure consistent messaging across all marketing materials. - Monitor brand perception and engage in activities such as brand positioning and managing brand partnerships. - **Market Analysis and Customer Insights**: - Continuously monitor market trends, consumer behavior, and competitor activities. - Analyze market data, conduct customer surveys, and gather insights to inform marketing strategies. - Make data-driven decisions to address customer needs effectively. - **Team Leadership and Collaboration**: - Lead and manage marketing teams, providing guidance and support. - Collaborate with internal stakeholders to align marketing efforts with overall business objectives. - Work closely with external partners to execute marketing initiatives successfully. If you have 3-5 years of experience in marketing and are passionate about developing and implementing effective marketing strategies, this role offers a salary range of 5 Lakh to 7 Lakh. Interested candidates can share their CV to hereditybiosciences@gmail.com.,