Marketing Manager

You are a passionate and dynamic Fashion Marketing and Communications Manager joining our team to shape and execute BASICS brand's marketing strategy. Your responsibilities include developing and executing marketing campaigns, collaborating with product teams, managing digital marketing strategies, analyzing market trends, and creating engaging content for digital channels. You will be responsible for building and maintaining relationships with fashion media, influencers, and bloggers, coordinating media outreach, organizing press events, and monitoring PR campaign effectiveness. Additionally, you will plan and execute fashion shows, pop-up shops, and influencer events to increase brand awareness and engagement. Your role also involves developing and implementing a social media strategy, monitoring performance metrics, collaborating with influencers, and ensuring consistency in the brand's messaging and tone. Qualifications include a Bachelor's degree in Marketing, Communications, or Fashion Merchandising, 3+ years of experience in fashion marketing, strong understanding of social media platforms, exceptional communication skills, and passion for fashion. We offer a competitive salary and benefits, a collaborative work environment, the opportunity to work with top-tier professionals, employee discounts, and ongoing professional development and growth opportunities.,