Headquartered in Dublin, Ohio (USA) with Engineering Centers in Pune, India and Yokohama, Japan, Goken is a global Engineering Services and Product Development company founded in 2004. We partner with OEMs and suppliers across the mobility space, as well as clients in non-mobility industries, to deliver innovative solutions and accelerate product development.At Goken, we embrace our motto of Time to Innovate by pushing boundaries, cultivating entrepreneurial thinking, and empowering individuals who thrive on tackling challenges, embrace fresh ideas, and are driven to create solutions that shape the future. This mindset fuels our mission and empowers our teams to solve complex problems, deliver measurable value, and move our clients and industries forward.Our Vision is to empower associates to drive innovation and lead meaningful change wherever it's needed, ensuring we stay ahead of the challenges and opportunities of tomorrow. Our Mission is to build trust that fosters greatness in our people, excellence in our clients, and positive impact in the communities we serve.Goken offers a competitive compensation structure and benefits that support professional growth and personal well-being. We also foster a culture built on high performance, collaboration, continuous improvement, and ongoing professional development.
Summary
Goken India is seeking an experienced Marketing Manager to drive and accelerate Goken's global marketing efforts. This role is ideal for individuals with a strong strategic mindset, a hands-on approach to execution, and the ability to collaborate across global teams in the US, Japan, and India. The Marketing Manager will play a key role in positioning Goken as a globally recognized brand by leveraging modern marketing technologies and data-driven insights.
Responsibilities
- Global Marketing Leadership: Develop and execute integrated global marketing strategies that strengthen Goken's brand presence in the US, Japan, India, and other key markets.
- Cross-Functional Collaboration: Partner closely with Business Development, Strategy, and Delivery teams across all divisions of Goken to align marketing initiatives with organizational goals.
- Growth Marketing: Drive measurable growth through digital campaigns, SEO/SEM, social media, email marketing, and targeted outreach.
- Market Research & Insights: Track industry trends, client segments, and competitors to provide actionable insights and maintain a strategic edge.
- Content & Brand Management: Lead content creation for social media, case studies, website updates, and internal branding efforts ensuring consistency in messaging and tone.
- Analytics & Reporting: Prepare quarterly marketing performance reports using data from LinkedIn, Google Analytics, website traffic, and other channels to influence strategy.
- Campaign Design & Execution: Conceptualize, design, and manage marketing campaigns end-to-end from ideation to performance measurement using tools like Adobe Illustrator, Figma, and PowerPoint.
- Technology-Driven Marketing: Leverage new technologies, automation tools, and AI-based analytics to optimize marketing efficiency and reach.
- Brand Advocacy: Act as a brand ambassador internally and externally, ensuring that Goken's values and identity are clearly reflected in all marketing activities.
- Case Studies & Collateral: Work closely with internal teams to develop impactful case studies, success stories, and client-facing materials.
Qualifications
- Bachelor's or master's degree in business, Marketing, or a related field (Marketing specialization preferred).
- 812 years of proven experience in growth and global marketing roles.
- Demonstrated success in designing and executing global marketing campaigns.
- Proficiency in data analytics, marketing automation tools, and content management systems.
- Strong communication, presentation, and storytelling abilities.
- Hands-on experience with digital marketing tools such as Google Ads, LinkedIn Campaign Manager, HubSpot, or equivalent.
- Ability to collaborate effectively across international teams and functions.
- Experience in the automotive or engineering services industry preferred.
- Exceptional attention to detail and organizational skills.
#GokenIndia
Goken is committed to fostering a respectful, inclusive, and engaging workplace across all global locations. We value diversity and provide equal opportunities for career growth and professional development, regardless of race, color, religion, national origin, sex, age, disability, veteran status, genetic information, sexual orientation, gender identity, marital status, or any other characteristic protected by law.
