Marketing Manager - India

Role Overview

As Marketing Manager - India, you will lead the execution of the India marketing strategy in alignment with regional objectives. You'll work closely with the Country Director and APAC Marketing Leader to enhance brand visibility, support sales enablement, and generate qualified leads through locally relevant campaigns and content.

This role requires a strategic mindset, practical marketing expertise, and the ability to collaborate effectively across functions, geographies, and cultures. You'll adapt global marketing assets to the Indian market, craft compelling narratives, and leverage digital and offline channels to engage key decision-makers.

Job Requirements

Key Responsibilities

Content & Campaigns

• Develop and localize marketing content (e.g. thought leadership, case studies, videos) tailored to Indian industries and buyer personas
• Ensure quality and consistency across all marketing assets, working with internal and external design teams
• Drive lead generation through targeted campaigns and storytelling that resonates with local audiences
• Collaborate with global digital teams to ensure India-specific content is featured across corporate channels

Digital Marketing & CRM

• Lead and support LinkedIn and Google Ad campaigns to drive lead generation and brand awareness
• Manage marketing automation and CRM systems (Microsoft D365, Eloqua or equivalent), including campaign setup, testing, deployment, and performance tracking
• Ensure CRM data accuracy, lead routing, and reporting
• Monitor and distribute incoming enquiries from the India mailbox, toll-free number, and website forms

Analytics & Optimisation

• Track campaign metrics and provide actionable insights to improve performance
• Explore innovative tools and platforms to enhance marketing impact

Events & Engagement

• Lead the planning and execution of in-person and virtual events (industry conferences, webinars, client roundtables, and partner activations)
• Liaise with event partners to deliver high-quality, on-brand experiences within budget
• Align event themes with business priorities to maximise relevance and ROI
• Manage pre-event promotion and post-event follow-up, including CRM updates and reporting

Collaboration & Stakeholder Management

• Partner with consultants, sales, and practice teams to support go-to-market efforts
• Manage multiple stakeholders and priorities across business units and functions
• Educate internal stakeholders on best practices in marketing execution and campaign alignment
• Liaise with external agencies and vendors to ensure high-quality delivery and adherence to brand standards

Your Profile

You bring 812 years of marketing experience, preferably in B2B or consulting-led environments, ideally in industrial, chemical, or transformation-focused sectors. You:

• Demonstrate the ability to manage a full spectrum of marketing and communications activities, with support from regional and global teams when needed
• Possess knowledge of CRM (Microsoft D365), LinkedIn Sales Navigator, marketing automation platforms (Eloqua or equivalent), and basic design or video editing tools (e.g., Canva, Lumen5)
• Are organised, detail-oriented, and proactive in problem-solving
• Thrive in multi-cultural, cross-functional environments and can manage competing priorities
• Are passionate about driving impact through insight-led, locally relevant marketing
• Have strong communication, writing, and presentation skills

Location

Experience

Education