Marketing Manager

As a Marketing Manager in our company based in Ahmedabad, India, you will play a crucial role in leading our marketing efforts to enhance brand awareness, engage customers effectively, and drive revenue growth. Your responsibilities will include developing strategic marketing plans, managing multi-channel campaigns, and analyzing performance metrics to ensure optimal marketing ROI. Your experience in digital marketing and proven track record in successful marketing initiatives for the IT industry make you an ideal candidate for this position. **Key Responsibilities:** - Develop and execute comprehensive marketing strategies to achieve business objectives, drive brand awareness, and acquire new customers. - Lead cross-functional teams in creating and implementing integrated marketing campaigns across various channels such as digital, social media, email, and traditional platforms. - Collaborate with internal stakeholders to align marketing initiatives with product launches, promotions, and customer engagement activities. - Manage marketing budgets, track expenses, and analyze ROI to optimize resource allocation and maximize impact. - Establish and maintain brand guidelines to ensure consistency across all marketing collateral and communications. - Conduct market research and competitive analysis to identify market trends, opportunities, and threats. - Utilize marketing automation tools and CRM systems to segment audiences, personalize messaging, and monitor campaign performance. - Monitor key performance indicators (KPIs) like website traffic, conversion rates, and customer engagement metrics to measure marketing effectiveness and identify areas for improvement. - Stay updated on industry trends, emerging technologies, and marketing best practices to innovate and enhance marketing strategies. **Qualifications Required:** - Bachelor's degree in marketing, business administration, or related field; MBA or equivalent preferred. - Minimum 5 years of experience in marketing roles, focusing on digital marketing, demand generation, and brand management. - Demonstrated success in developing and executing marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. - Strong analytical skills with the ability to interpret data, analyze trends, and make data-driven decisions to optimize marketing performance. - Excellent communication and interpersonal skills to collaborate effectively with teams and influence stakeholders. - Proficiency in marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, Adobe Analytics). - Creative thinker with a passion for storytelling and the ability to create compelling messaging that resonates with target audiences. - Self-motivated, results-oriented, and accountable for achieving marketing objectives.,