Job
Description
As a Manager Marketing, your Job responsibilities will include: Develop and execute comprehensive partner marketing strategies that align with CitiusTech's business objectives and those of CitiusTech's technology partners. Translate market business objectives into relevant marketing campaigns, activities, and initiatives to achieve demand generation and sales enablement outcomes. Plan, design, and execute joint marketing campaigns and programs with partners, including webinars, events, content marketing, digital campaigns, and more. Own and drive a multi-channel marketing strategy for demand generation, brand visibility, and deal pursuit success. Track and support new business, deal pursuits, and enhance win rates by partnering with partnership and sales teams. Organize and manage co-branded events, including roundtables, webinars, and industry meet-ups. Ensure seamless execution of Partner engagement from maximum target audiences. Collaborate with content creators and Subject Matter Experts to develop compelling marketing materials, including thought leadership, collateral, presentations, and webinars. Identify opportunities to create vertical-specific marketing content assets, either in-house or with partners. Build and maintain strong relationships with key contacts at partner organizations. Act as the primary point of contact for all marketing-related activities with partners. Establish KPIs for partner marketing initiatives, and track performance against these metrics. Provide regular reports on the effectiveness of partner marketing activities and suggest improvements. Conduct market research to stay informed about industry trends, competitor activities, and customer needs. Use insights to refine partner marketing strategies and tactics. Own the partner marketing budget, manage funding from partners, and ensure adherence to organizational processes. Plan and provision requirements timely and efficiently. Work with sales, partnership team, and other members of the marketing team to define and implement marketing plans for the market segment. Partner with extended teams to customize and curate organizational content assets for vertical marketing purposes. Skills: - Mandatory Technical Skills This role requires a blend of strategic thinking, creativity, and hands-on execution to drive co-marketing initiatives and achieve mutual business goals. 5 + yrs of full time B2B Tech marketing experience, with hands-on experience in working with tech partners like AWS, Microsoft, GCP, and more Proven competency in demand generation and brand awareness marketing Practical knowledge of and experience in contemporary digital marketing channels, marketing automation tools, data analytics and reporting Excellent communication and presentation skills with proven content curation capabilities. Ability to build collaborative partnerships and work in a matrixed and high demand environment. Self-motivated, hands on and results oriented, with a focus on outcomes and time bound delivery. Experience in managing outreach budgets.
