Marketing Manager

Beforest Lifestyle Solutions Private Limited

Beforest Lifestyle Solutions is building regenerative, community-led living across India. Through ventures like Bewild (forest-friendly produce) and Regolith (native architecture), we are creating a new blueprint for how people live in harmony with land, each other, and the larger world.

https://beforest.co/

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The Marketing Manager will be responsible for developing, implementing, and managing online marketing strategies to drive brand awareness, engagement, and lead generation. This role involves overseeing all digital channelsincluding social media, email, SEO/SEM, content marketing, and paid advertisingto ensure cohesive brand communication and measurable business growth. The ideal candidate is data-driven, creative, and experienced in leveraging digital tools and analytics to optimize campaign performance and ROI.

Main Tasks & Responsibilities

Marketing Research & Analytics

Understand company vision and brand positioning

Research strategies of brands akin to the company vision and present the narrative of brands

Perform analysis on data to map buyer persona which serves as feedback loop for targeted Social Media Campaigns.

Map out evaluation of customer profile and preference over the years.

Research to optimize the understanding of buyer's psychology

Keep abreast with relevant competitor details including price movements, key trends and market dynamics

Network effectively with peer teams and industry contacts to stay updated on key trends, developments, market dynamics and potential business opportunities.

Liaison with various departments to get deeper product knowledge.

Identify Key parameters to evaluate offline and online efforts.

Creating reports on efficacies on Social Media campaigns and PR related activities.

Marketing Strategy

Ideate all off-line and online marketing initiatives are as per company goals and objectives - both financially and the brand proposition.

Create annual and quarterly and monthly strategy for content and usage of tools of lead generation

Content Development

Collaborate with internal & external team to create high-quality marketing resources like Catalogues, Infographics, Datasheets, Presentations, Product Pictures & Videos, Product Packing Materials, Brand Merchandise, Website and Email templates, Pay Per Click Campaigns, Signages, Blogs, Newsletters, Trade show collateral, e-books, case studies, as needed

Collaborate with internal team to create posts on social media

Plan the launch of various marketing initiatives as per sales requirements

Website Management

Coordinate with relevant vendors for building and maintaining the website

Coordinate with relevant vendors for building and maintain the website

Creating content for the website

Manage website and present new ideas to improve our website experience for prospects, leads, and customers.

Social Media Management

Ensure company's social media profiles are updated as per the calender Instagram, Facebook, Twitter, LinkedIn, YouTube and additional relevant channels blogs, podcasts etc.

Ensure audience responding on social media posts are responded to

Meet targets of likes, shares and followers by using relevant on page and off page optimization tools

Lead Generation

Events

Identify and/or conceptualize events that will be suitable for the growth of the company

Plan and coordinate event participation with internal and external teams.

Consolidate Data received from events

Track, measure, and analyse all initiatives to report on Event ROI.

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Come up with new initiatives to create a comprehensive funnel - including email subscribers

Maintain and update customer database on regular basis.

Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.

3.Influencer Marketing

Identify relevant influencers for the brand

Coordinate with them to invite them to collective

Manage the influencer on-boarding process

4.Digital Marketing

Use on page and off page SEO tools, optimise google adwords and define keywords to increase relevant traffic on the website

Use paid marketing initiatives like SEM, Ad-words, etc to generate leads

Initiate and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

5.PR & Advertising

Identify opportunities for PR engagements

Identify platforms where we can advertise

Co-ordinate to execute the same

Ensure our work gets sufficient media coverage as per budgets

Key Result Areas

Market Research & Analytics

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