Marketing Manager- B2C - Pet Care Retail

Role: Marketing Manager- B2C

Location: Remote

Work Timings: 1-11 PM

Budget: 8-12 LPA

Pet Industry

About the Role

PetVerse is a consumer super app for pet parentscombining eCommerce, bookings, rewards, FindMyPet, and wellness tools. We need a marketing manager who can build awareness, grow the user base, and create emotional, lifestyle-driven campaigns.

Responsibilities

• Develop acquisition and engagement strategies across social, email, influencers, and partnerships.
• Create lifestyle-driven content that speaks to pet parents.
• Work with retailers and franchise partners to promote app adoption.
• Manage app store optimization, launch announcements, and feature drops.
• Build referral programs and loyalty campaigns.
• Collaborate with designers to create creatives, ads, and in-app messaging.
• Analyze app usage data and propose growth optimizations.
• Lead community-driven campaigns that highlight pets, wellness tips, and stories.

Requirements

• 5+ years in consumer marketing, preferably mobile apps or lifestyle brands.
• Excellent content creation and campaign execution skills.
• Strong understanding of social trends, influencers, and user engagement.
• Ability to drive growth through data-backed decisions.
• Passion for pets and consumer products.