Marketing Manager, AWAL

The Marketing Manager at AWAL is responsible for planning & executing innovative marketing and promotions campaigns for AWAL releases which will includes music singles, EP’s & soundtracks. With the ultimate aim of driving search, discovery and streams of these releases across music platforms and key touchpoints thereby increasing AWAL’s market share in the region.

What you'll do:

• Plan & ideate mktg. and promotions campaigns for local AWAL artists.
• Manage and effectively utilize Mktg. budgets for various releases (frontline and catalogue).
• Plan and execute marketing campaigns by liasoning with multiple partners and vendors eg. mktg. agencies, influencers, dsp’s like Spotify, YT, Meta etc.
• Track effectiveness & learnings of mktg. campaigns executed across platform and present these learnings to leadership.
• Liase with AWAL marketing teams across the globe to promote global tenpole AWAL releases in India and vice-versa.
• Facilitate and create short form content as part of an audience growth strategy for both local and international priority artist

Who you are:

• 5–7 years of marketing experience within the music industry, with hands-on experience managing independent artists and releases
• Proven ability to track, analyse and identify social media trends
• Strong team player with experience collaborating within larger cross-functional teams
• An avid music listener, particularly of emerging genres such as hip-hop, indie, synth, afro-pop, and more

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

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