Marketing & Influencer Relations Manager

Brand: World of Crow

Location: Remote / India / Hybrid

Experience: 36 years

Salary: As per industry standards (commensurate with experience and skill set)

About World of Crow

World of Crow is a craft-led, slow-fashion womenswear brand rooted in Indian textiles and handmade processes, working closely with artisans across India and selling globally. Our focus is on thoughtful design, storytelling, and building a strong, authentic brand presence in the fashion space.

We are looking for a fashion-aware, analytical, and relationship-driven marketing professional who can think beyond conventional marketing, build meaningful influencer relationships, and translate brand vision into measurable growth.

Key Responsibilities

• Marketing & Brand Building
• Plan and execute integrated marketing strategies across social media, newsletters, influencer collaborations, and campaigns
• Contribute to long-term brand building with a strong understanding of fashion, aesthetics, and consumer behavior
• Think creatively and out of the box while staying aligned with brand values
• Influencer Marketing & Relationships
• Identify, build, and nurture long-term relationships with influencers, stylists, editors, and creators aligned with the brand
• Manage influencer gifting, collaborations, follow-ups, and performance tracking
• Strategically position World of Crow within the fashion and lifestyle space through partnerships

Digital & Performance Marketing

• Manage and optimise social media marketing (organic + paid)
• Understand and execute basic paid marketing (Meta / Instagram ads) in collaboration with the team or agency
• Support email and newsletter marketing (campaign planning, copy coordination, performance analysis)

Analytics & Insights

• Track, analyse, and interpret marketing performance across platforms
• Monitor analytics for social media, email campaigns, and paid marketing
• Use data and insights to refine strategies and improve ROI

Content & Communication

• Ensure high-quality written communication across captions, newsletters, and campaigns
• Maintain consistency in tone, language, and brand storytelling
• Work closely with the founder and creative team on launches and campaigns

Required Skills & Qualities

• Excellent command of written and spoken English
• Strong understanding of fashion, trends, and the global fashion market
• High fashion sensibility with an eye for aesthetics and detail
• Strong analytical skills with the ability to read and act on data
• Comfortable with social media, analytics tools, and performance metrics
• Flexible, adaptable, and quick to learn
• Organised, proactive, and good at follow-ups
• Comfortable working in a fast-moving, evolving environment

Preferred Experience

• Experience in fashion, lifestyle, or design-led brands
• Familiarity with Instagram, Meta Ads, email marketing platforms, and basic analytics tools
• Experience with influencer marketing and brand collaborations

What We Offer

• Opportunity to work closely with the founder and creative leadership.
• Creative ownership with strategic responsibility
• Exposure to global fashion markets
• A flexible and growth-oriented work environment