Marketing head

Job Description

About InfiHeal

InfiHeal is a pioneering healthtech startup committed to making mental healthcare accessible, affordable, and stigma-free. Our flagship platform, Healo, is an AI-powered mental health companion offering round-the-clock support through mood tracking, journaling, meditation, and therapist connect features. Recognized at the Bengaluru Tech Summit 2024 and mentioned by Prime Minister Narendra Modi in his Mann Ki Baat address, InfiHeal is leading the way in digital mental wellness innovation.

About the Role:

Infiheal is looking for a strategic and results-driven Marketing Manager to lead and scale our marketing efforts. As a Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to promote Healo and elevate Infiheal's brand presence. This role requires a strong understanding of digital marketing, SEO, social media, B2B/B2C sales funnels, and email marketing. You will collaborate with cross-functional teams, manage campaigns end-to-end, and drive measurable business growth.

Key Responsibilities:

Strategic Marketing & Campaign Management

• Develop, plan, and execute multi-channel marketing strategies (SEO, social media, email, paid ads, events).
• Manage and optimize marketing campaigns to increase user acquisition, engagement, and conversion.
• Lead B2B and B2C marketing initiatives to drive partnerships and customer growth.
• Create and manage marketing budgets, timelines, and performance reports.

SEO & Content Strategy

• Oversee on-page and off-page SEO efforts to improve organic visibility.
• Coordinate with the content team to develop high-quality blog posts, landing pages, and website content aligned with SEO goals.
• Track keyword performance and search trends to optimize rankings.

Email Marketing

• Design and implement email marketing campaigns for lead nurturing, product updates, and customer retention.
• Segment email lists and analyze open/click-through rates to improve performance.
• Manage email automation tools and workflows.

Social Media & Brand Management

• Develop and manage social media strategies to build brand awareness and engagement.
• Oversee content calendars, posting schedules, and community interactions.
• Track insights and adjust strategy to maximize reach and growth.

Sales & Growth Initiatives

• Collaborate with the sales team to align marketing strategies for lead generation and conversion.
• Support B2B sales with presentations, case studies, and pitch materials.
• Analyze customer behavior to improve both B2B and B2C sales funnels.

Market Research & Performance Analysis

• Conduct market research to identify trends, competitor activities, and new opportunities.
• Monitor key performance metrics (SEO, campaign results, lead gen, sales data).
• Provide insights and recommendations to improve marketing ROI.

Team Leadership & Collaboration

• Guide junior marketing team members and interns.
• Lead brainstorming sessions to develop new strategies and creative ideas.
• Collaborate with product, design, and tech teams for brand consistency.

Qualifications & Skills:

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).
• 1+ years of experience in digital marketing or similar role.
• Proven experience in SEO, email marketing, and social media management.
• Strong understanding of B2B and B2C sales funnels and lead generation.
• Hands-on experience with marketing tools (Google Analytics, SEO tools, CRM, email automation, social media platforms).
• Excellent written and verbal communication skills.
• Strong analytical mindset with data-driven decision-making abilities.
• Leadership skills with the ability to manage projects and collaborate across teams.
• Creative thinker with a passion for innovation in marketing.