Marketing Head For Group of School - Hyderabad

Job Description Regional Marketing (International Schools)

Summary

Crimson Schools is committed to delivering high-quality education through a growing network

of international curriculum schools. With a focus on excellence, innovation, and community

engagement, we aim to create meaningful learning environments that inspire students and

support families. We are seeking an experienced marketing professional to drive strategic

marketing, admissions growth, brand positioning, and support new school expansion across

multiple locations.

Responsibilities

• Achieve targeted growth and student retention in line with the annual business plan across

all assigned schools. • Manage marketing and student recruitment budgets and ensure positive ROI on all

marketing initiatives. • Build strong outreach programmes to enhance school visibility, community relationships,

and brand reputation. • Collaborate with Principals and admissions/marketing teams to develop and execute

Annual Marketing Plans aligned with School Development Plans. • Work closely with the Administration team to monitor marketing expenditure and

recommend revisions based on market trends. • Prepare periodic reports to track marketing activity, expenditure, and campaign

effectiveness. • Conduct comprehensive competitor analysis (fees, enrolment trends, academic offerings). • Lead Parent Journey Mapping initiatives to elevate satisfaction and ensure an exceptional

customer experience. • Conduct parent surveys and provide actionable insights to improve service delivery.• Build business connections and partnerships to support student recruitment opportunities. • Organise and support on-campus events that strengthen community engagement and

school visibility. • Identify and build partnerships or sponsorship opportunities with businesses and

community organisations. • Ensure consistent implementation of brand guidelines and act as a brand ambassador for

Crimson Schools. • Liaise with local and national media for advertising, visibility, and promotional

opportunities. • Draft and submit press releases on school events, achievements, and major milestones. • Execute targeted campaigns in collaboration with Leadership. • Participate in group-wide marketing initiatives with school leaders and the central team. • Support new school expansion by developing market-entry strategies, conducting market

research, and creating marketing and admissions launch plans for upcoming international

schools. • Lead marketing planning for new school openings, including pre-launch branding,

outreach, and enrolment campaigns.Preferred Skills & Qualifications

• Bachelors Degree (preferably in Business, Marketing, Communications, Economics, or

related fields). • Proven professional development in marketing and sales. • 10+ years of experience in marketing within the education sector (international curriculum

exposure preferred). • Strong analytical skills and ability to use data for planning and decision-making. • Demonstrated ability to lead, influence, and motivate cross-functional teams. • Experience with CRM systems and the full admissions/sales lifecycle. • Strong understanding of competitor activity and market trends. • Proficiency in digital marketing, social media strategies, and emerging marketing tools. • Strong customer-centric mindset with a focus on advocacy, retention, and parent

experience. • Ability to build high-level partnerships and networks beneficial to school growth. • Commercially aware, results-driven, and strategic in approach.