Marketing Head

Position Overview:

The Head of Marketing will lead and oversee the 360 marketing strategy and execution for the C. Krishniah Chetty Group of Jewellers. This role requires a visionary leader with strong creative, analytical, and managerial skills to drive brand growth across all customer touchpointsretail, digital, corporate, and experiential. The incumbent will be responsible for ensuring consistent brand positioning, innovation in marketing initiatives, and seamless collaboration across teams and departments.

Key Responsibilities:

1. Strategic & Integrated Marketing

• Develop and implement comprehensive

  360 marketing strategies

  covering ATL, BTL, digital, PR, CRM, and partnerships.
• Drive

  marketing innovation and new idea generation

  for brand visibility and engagement.
• Plan and execute

  local (OR/RO) and national marketing campaigns

  ensuring strong reach and ROI.

2. Brand Communication & Creative

• Oversee all

  web and social media creatives

  , ensuring alignment with UX design themes and brand identity.
• Manage

  end-to-end creative development

  marketing campaigns, product communication, and visual storytelling.
• Ensure

  consistency in brand communication

  across all platforms—print, digital, in-store, and events.

3. Digital & Social Media Marketing

• Lead

  social media strategy and execution

  in collaboration with the E-commerce team.
• Drive

  digital innovation

  through data-driven campaigns, influencer marketing, and engagement initiatives.
• Oversee

  E-commerce marketing integration

  (in coordination with Sourav & Radha) for online traffic and conversion growth.

4. PR, Events & Partnerships

• Manage

  public relations and media outreach

  to strengthen brand presence.
• Conceptualize and execute

  internal and external events

  , fashion shows, and customer engagement programs.
• Build and maintain

  strategic partnerships

  with brands like ITC, Visa, Amex, Zomato, and others for co-branded initiatives.

5. Visual Merchandising & Retail

• Coordinate

  visual merchandising (VM)

  strategies to enhance in-store experience.
• Collaborate closely with

  retail and corporate sales teams

  to ensure marketing alignment with business goals.
• Support

  Bytescare and conflict resolution

  related to branding and marketing content.

6. Customer Relationship & CRM

• Strengthen

  customer loyalty programs

  and targeted CRM initiatives.
• Leverage customer insights for segmentation, personalization, and campaign optimization.
  

7. Administration & Departmental Management

• Lead and mentor the marketing team (Mahalakshmi, Nagarathna, Shivashankar, Katherine, plus new recruits).
  
• Manage

  departmental operations

  —budgets, payments, documentation (vDoc), archives, JDs, vPerform assessments, and vB scores.
• Ensure

  timely coordination with HR, Finance, and other departments

  for smooth marketing functioning.

8. Technology & Innovation

• Infuse

  tech-based solutions

  in marketing, retail sales, and customer experience.
• Drive

  innovation-led marketing

  , exploring new trends and digital tools.

9. Media & Content

• Oversee

  photography, videography, and content creation

  for marketing collaterals.
• Manage

  internal and external newsletters

  and communication content.

10. Agency & Vendor Management

• Liaise with

  external creative, digital, PR, and media agencies

  for campaign execution.
• Evaluate and onboard new agencies through pitches and performance reviews.
  

Key Deliverables:

• Annual and quarterly

  marketing plan and calendar

  with measurable KPIs.
• Growth in

  brand recall, customer engagement, and lead generation

  .
• Execution excellence across

  all digital and offline channels

  .
• Improved

  team productivity and operational efficiency

  .
• Successful delivery of

  events, partnerships, and creative assets

  aligned to brand vision.

Qualifications & Experience:

• MBA or Master’s degree in Marketing, Communications, or related field.
  
• Minimum

  14–20 years of experience

  in marketing, preferably in luxury retail, jewellery, or lifestyle industry.
• Proven track record in

  digital marketing, brand strategy, and creative leadership

  .
• Strong

  people management and cross-functional coordination

  skills.
• Excellent

  communication, analytical, and presentation abilities

  .