Marketing & GTM Associate

We are looking for a hands-on Marketing & GTM Associate to lead RideSenses end-to-end marketing execution. This role combines strategy + creation + execution: you’ll be directly responsible for planning campaigns, creating content (posts, reels, shorts, stories, blogs), managing channels, and driving adoption. You will work directly with the CMO, gaining exposure to strategic decision-making while owning daily execution.

Key Responsibilities

• Content Creation:
• Conceptualize, design, and publish posts, reels, and videos across Instagram, YouTube, and Facebook.
• Write captions, edit videos, and create engaging stories using Canva, CapCut, or similar tools.
• Maintain a consistent brand voice and visual style.
• Social Media Management: Own RideSense’s digital presence across Instagram, YouTube, Facebook, and WhatsApp. Run contests, polls, and UGC campaigns.
• Community Engagement: Engage directly with riders, admins, and ambassadors to grow grassroots adoption (WhatsApp groups, riding clubs, cafs).
• Offline Marketing: Execute caf partnerships, poster campaigns, ride-along activations, and stall setups.
• Campaign Analytics: Track performance (reach, engagement, installs, conversions) and refine execution week by week.
• Cross-Functional Sync: Collaborate with product and leadership to time marketing pushes with new feature rollouts and rider events.

Qualifications

• 1–2 years of experience in marketing, social media, or content creation (consumer startup or D2C brand experience preferred).
• Proven portfolio of posts, reels, or campaigns executed independently (hands-on content skills are essential).
• Strong skills with tools like Canva, Figma, CapCut/InShot/Adobe Premiere Rush (or equivalent).
• Ability to handle both visual design and video editing without reliance on agencies.
• Strong understanding of digital platforms, social trends, and what drives organic growth.
• Excellent writing and communication skills.
• A proactive, ownership-driven mindset.
• Bonus: Passion for motorcycles, travel, or community-driven products.

Why Join Us

• Work directly with the CMO, shaping and executing the go-to-market plan.
• Full ownership of RideSense’s marketing story from launch onwards.
• Opportunity to shape the voice of India’s first motorcycling super-app.
• Fast learning curve in a startup environment — strategy + content + execution in one role.
• Competitive compensation with performance-linked upside