Marketing & Growth Specialist

Role & responsibilities

Marketing & Growth Specialist

* Design and execute a multi-channel lead generation strategy (digital + on-ground) to drive clinic footfall and bookings.

• Manage and optimize performance marketing campaigns (Google, Meta, LinkedIn, etc.) to deliver quality leads at target CPL and CAC.
• Collaborate with the CRM and care teams to nurture digital leads into physical consults using email, WhatsApp, and call flows.
• Build and manage offline lead-gen activities such as health camps, awareness events, clinic partnerships, and referral programs.
• Identify and segment high-intent patient profiles; tailor messaging to maximize conversion.
• Develop and implement conversion-focused landing pages, blogs, and social media content.
• Optimize lead capture and tracking systems across the website, ads, and third-party platforms.
• Closely track and report performance metrics - CPL, conversion rates, ROAS, CAC, LTV, with actionable insights.
• Align closely with the clinical, sales, and operations teams to ensure marketing efforts directly impact walk-ins and revenue.
• Oversee SEO and content efforts to drive organic inbound interest.
• Manage agency partners, vendors, or interns to support lead-gen campaigns
  

Preferred candidate profile

* Proven success in converting digital leads into offline sales or appointments.

* Hands-on expertise in PPC, SEO, social ads, funnel optimization, and marketing automation tools.

* Strong analytical skills ability to interpret data and pivot strategy to meet lead and revenue goals.

* Experience in GTM execution for new clinic or service launches is a strong plus.

* Exceptional communication, leadership, and project management skills.

* Passion for making a positive impact in the women's health space is a plus

Female

manisha.renge@peoplesense.in