Marketing Executive

About the company

Windowmaker Software Limited is a highly respected software provider in the window, door, and faade industry. With decades of innovation, the company offers advanced, industry-leading solutions used widely across international markets. We are now strengthening our marketing function to improve product visibility, accelerate lead generation, and support the company's growth objectives.

Role Overview

The Marketing Executive will bridge product, sales, and external marketing agencies to ensure strong market positioning, consistent brand messaging, and high-impact demand-generation initiatives. This role combines strategic marketing, digital execution, analytics, and cross-functional collaboration. You will work independently while coordinating external agencies and internal teams to deliver measurable outcomes.

Key Responsibilities

1. Marketing Strategy & Execution

Develop and execute integrated marketing campaigns to drive product awareness and lead generation.

Understand target audience needs, industry trends, and market dynamics to shape marketing strategy.

Translate product features into compelling value propositions and sales-ready messaging.

Manage the marketing budget, ensuring activities align with business priorities.

2. Digital Marketing & Performance Growth

Oversee Google Ads, LinkedIn Ads, and other paid channels to generate qualified leads.

Optimise SEO strategy, website content, and organic search performance in coordination with agencies.

Support marketing automation and CRM-driven campaigns (HubSpot, Microsoft CRM, or equivalent).

Ensure consistent messaging across all digital touchpointswebsite, social media, emails, campaigns, landing pages, blogs, and newsletters.

3. Agency Coordination & Deliverable Oversight

Serve as the primary liaison with external marketing agencies.

Align agencies on objectives, GTM plans, KPIs, and timelines.

Review and approve creatives, content, reports, and campaign plans.

Track campaign progress and ensure deliverables meet agreed quality and deadlines.

4. Analytics, Reporting & Insights

Consolidate reporting from agencies, analytics tools, and CRM systems.

Measure performance against KPIs and provide actionable insights.

Conduct A/B testing, track conversions, and propose optimisation strategies.

Present performance summaries and recommendations to senior management.

5. Cross-functional Collaboration

Work closely with Sales, Product, Regional Teams, and Content/Design functions.

Assist the sales team with promotional materials, product messaging, sales kits, and collateral.

Support marketing for trade exhibitions, webinars, customer events, and partnerships.

Share market feedback with product teams to influence roadmaps and feature prioritisation.

Essential

68 years of experience in marketing, digital marketing, or marketing coordination.

Proven experience managing agencies or external marketing partners.

Strong understanding of digital channels (Google Ads, LinkedIn, SEO, CRM tools).

Excellent written communication and storytelling skills.

Ability to work independently and drive end-to-end marketing activities.

Bachelor's degree in marketing, Communications, or a related discipline.

Preferred

Experience with marketing for SaaS products.

Familiarity with the Adobe Suite (Photoshop, Illustrator, InDesign).

Experience using marketing analytics tools (GA, Search Console, Ahrefs/SEMrush).

Exposure to B2B or manufacturing/fenestration sectors.

Experience managing contractors or small teams.

Why Join Us

Opportunity to shape marketing strategy for a respected industry brand.

Work closely with international teams and diverse customer segments.

High ownership role with the chance to build, optimise, and elevate the entire marketing function.

A culture that values creativity, initiative, and measurable impact.