Job
Description
Key objectives of this role are: Manage and optimize paid marketing campaigns on platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and others. Oversee website management and performance, including SEO optimization, A/B testing, and user experience improvements. Manage SZW Social Media handles, plan and liaison with agency to create engaging content Facilitate content creation for case studies, reports, blogs, videos, newsletters. Analyze digital marketing lead performance using tools such as Google Analytics, GA4, and Zoho CRM platforms to provide insights and optimize leads. Collaborate and support various businesses to facilitate sales through offline print collaterals, products videos, brochures etc Monitor competitors, industry trends, and emerging technologies to identify growth opportunities. Manage digital marketing budgets and reporting Lead monitoring and reporting Create monthly marketing reports Requirements Requirements: Bachelors degree in Marketing, Communications, Business, or related field (Master s is a plus). 4+ years of experience in digital marketing or offline marketing. Hands-on experience with SEO, Google Ads, Meta Ads Manager, Google Analytics, Zoho CRM tools Strong analytical skills and data-driven thinking. Excellent communication, leadership, and project management skills. Up-to-date with the latest trends and best practices in digital marketing. Preferred Qualifications: Experience in Waste Management or Environmental services related Industry Certifications such as Google Ads or Meta Blueprint. Knowledge of basic HTML/CSS is a plus. Benefits PF, Medical Insurance
