Marketing Executive

About the Role

We are seeking an MBA in Marketing with 2+ years of experience in the textile and apparel industry. The role combines research, digital presence, in-store activities, and traditional marketing. The candidate will work on end-to-end marketing strategies to build strong brand visibility, support product launches, and drive customer engagement across multiple channels.

Key Responsibilities

• Conduct market research and competitor analysis to identify new trends and consumer behavior.
  
• Develop and execute digital marketing campaigns across social media, website, and online platforms.
  
• Manage in-store branding, visual merchandising, and customer engagement initiatives.
  
• Drive traditional marketing activities such as exhibitions, events, print campaigns, and trade promotions.
  
• Collaborate with design, merchandising, and sales teams to plan and execute product promotions.
  
• Build and maintain relationships with vendors, agencies, and industry partners.
  
• Create marketing content, monitor campaign performance, and prepare reports on ROI and effectiveness.
  
• Support new product launches and ensure brand communication is consistent across channels.
  

Key Skills Required

• Strong research and analytical ability to study market trends and consumer insights.
  
• Knowledge of digital marketing tools, SEO/SEM, and social media management.
  
• Experience in in-store marketing, brand activations, and offline promotions.
  
• Excellent communication, coordination, and presentation skills.
  
• Creative mindset with the ability to manage multiple projects simultaneously.
  

Qualification

• MBA in Marketing (mandatory).