Marketing Executive

Job Description

Key Responsibilities Digital Marketing: Utilize advanced digital marketing tools and platforms to create visibility and to do demand generation for products and solutions Event Management: Plan and manage small and large-scale events, especially concept based, CXO summits and influencers connect. Market Research: Conduct market research to understand market landscape and opportunities and to inform marketing tactics. Budget Management: Develop and manage marketing budgets and conduct cost analysis and to keep track of data for internal and external audit. Social Media: Enhance brand visibility and engage with the target audience through organic and paid Ads. Project Management: Oversee projects involving multiple departments and large teams. Strategic Relationships: Build and maintain strong stakeholder relationships. Performance Tracking: Identify, track, and analyze KPIs to measure marketing effectiveness. Industry Trends: Stay updated with industry trends and client expectations. Technology & Distribution: Provide insights for marketing technology solutions and leverage experience in distribution or channel marketing. Lead Generation: Develop and implement lead generation strategies to drive business growth Key Requirements Engineering Graduate preferred else should be a Science Graduate Should be currently into Marketing of IT products, especially Software Candidates working in a similar profile for a large IT Reseller can be looked at also. Candidate should ideally be from Chennai or from a neighbouring city or state looking to re-locate to Chennai Should have good communication skills in English and capable of interacting with Clients (OEMs) Should be excel savvy and a technology lover someone who has a natural love for things technology and be conversant/willing to adapt to MarTech. Willing to undertake Travel as and when required.