Marketing Executive

Role & responsibilities

About the Role

Marketing Executive

This role demands analytical thinking, creativity, and a deep understanding of online marketing channels, campaign optimization, and performance measurement.

Key Responsibilities

• Campaign Strategy & Execution

• Plan, create, and execute paid advertising campaigns across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, and others.
• Develop audience targeting strategies and compelling ad creatives aligned with brand goals.
• Collaborate with design and content teams to ensure effective ad copies and visuals.

• Performance Tracking & Optimization

• Monitor daily performance metrics to understand ad effectiveness and ROI.
• Optimize campaigns for better CTR, CPC, and conversion rates.
• Conduct A/B testing on creatives, ad copies, and landing pages.

• Budget & Portfolio Management

• Manage and allocate a marketing budget of approximately 500K across campaigns efficiently.
• Track spend and ensure optimal utilization within assigned limits.
• Generate weekly/monthly budget and performance reports.

• Analytics & Reporting

• Use Google Analytics, Meta Business Manager, and other analytics tools for tracking campaign performance.
• Prepare performance dashboards and present insights to management.
• Identify new opportunities to improve campaign efficiency and reach.

• Market Research & Trends

• Stay updated with the latest marketing trends, ad platform updates, and competitors strategies.
• Recommend innovative campaign ideas to enhance brand visibility and engagement.

Key Skills & Competencies

• Strong knowledge of

  Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager

• Hands-on experience with

  SEO, SEM, and analytics tools

• Proficiency in

  Excel/Google Sheets

  for data reporting
• Excellent communication and project management skills
• Analytical mindset with a data-driven approach
• Creative thinking and attention to detail

Qualifications

• Bachelor’s degree in

  Marketing, Business, Communications

  , or a related field

• 3-6 years

  of experience in digital marketing or paid ad campaign management
• Certification in

  Google Ads / Meta Blueprint

  (preferred but not mandatory)

Performance Metrics (KPIs)

• Return on Ad Spend (ROAS)
• Cost per Acquisition (CPA)

Preferred candidate profile