Marketing Executive

About Origin108

Origin108 is an innovative health & wellness brand

Role Overview

We’re looking for a Marketing Executive who can leverage AI tools to create high-impact campaigns, analyze data, and improve conversions. This role blends creativity, analytical skills, and digital marketing expertise to promote our supplements and DNA test products.

Key Responsibilities

1. AI-Driven Digital Marketing

• Use AI-powered tools (ChatGPT, Midjourney, Runway, Canva AI, etc.) for content creation, ad creatives, video scripts, and campaign automation.
• Implement AI-based audience targeting, predictive analytics, and personalization strategies.
• Analyze customer data with AI tools to refine marketing campaigns.

2. Content Creation & Management

• Develop compelling product stories, blogs, social media posts, and email content for supplements and DNA tests.
• Coordinate with designers to produce high-quality creatives for ads, website banners, and landing pages.
• Create product explainer videos using AI-driven video generation tools.

3. Performance Marketing

• Plan and execute Google Ads, Meta Ads, and influencer campaigns for customer acquisition.
• Optimize ad spend through A/B testing and AI-powered performance tracking.
• Generate and manage leads via digital channels.

4. Market Research & Insights

• Track health & wellness trends, especially in nutraceuticals and genomics.
• Research competitors and identify unique positioning opportunities.
• Monitor campaign KPIs using analytics dashboards and AI-based insights tools.

5. Event & Partnership Support

• Support health expos, webinars, and promotional collaborations.
• Work with healthcare professionals, wellness influencers, and community partners.

Requirements

• Bachelor’s degree in Marketing, Business, Biotechnology, or related field.
• 1 years of experience in digital/performance marketing (health & wellness sector preferred).
• Working knowledge of AI content and analytics tools.
• Familiarity with SEO, SEM, Meta Ads Manager, Google Ads, and email automation.
• Excellent written and verbal communication skills.
• Creative mindset with a data-driven approach.

Preferred Skills

• Experience in supplement, nutraceutical, or healthcare marketing.
• Knowledge of DNA/genomics-related products.
• Ability to work with AI tools like Jasper, Copy.ai, Midjourney, Runway, or similar.
• Strong understanding of consumer psychology in health purchases.

Job Types: Full-time, Fresher, Internship

Pay: From ₹15,000.00 per month

Language:

• English (Preferred)

Work Location: In person