Marketing Executive

1 years

1 - 0 Lacs

Posted:1 week ago| Platform: SimplyHired logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About Origin108

Origin108 is an innovative health & wellness brand

Role Overview

We’re looking for a Marketing Executive who can leverage AI tools to create high-impact campaigns, analyze data, and improve conversions. This role blends creativity, analytical skills, and digital marketing expertise to promote our supplements and DNA test products.

Key Responsibilities

1. AI-Driven Digital Marketing

  • Use AI-powered tools (ChatGPT, Midjourney, Runway, Canva AI, etc.) for content creation, ad creatives, video scripts, and campaign automation.
  • Implement AI-based audience targeting, predictive analytics, and personalization strategies.
  • Analyze customer data with AI tools to refine marketing campaigns.

2. Content Creation & Management

  • Develop compelling product stories, blogs, social media posts, and email content for supplements and DNA tests.
  • Coordinate with designers to produce high-quality creatives for ads, website banners, and landing pages.
  • Create product explainer videos using AI-driven video generation tools.

3. Performance Marketing

  • Plan and execute Google Ads, Meta Ads, and influencer campaigns for customer acquisition.
  • Optimize ad spend through A/B testing and AI-powered performance tracking.
  • Generate and manage leads via digital channels.

4. Market Research & Insights

  • Track health & wellness trends, especially in nutraceuticals and genomics.
  • Research competitors and identify unique positioning opportunities.
  • Monitor campaign KPIs using analytics dashboards and AI-based insights tools.

5. Event & Partnership Support

  • Support health expos, webinars, and promotional collaborations.
  • Work with healthcare professionals, wellness influencers, and community partners.

Requirements

  • Bachelor’s degree in Marketing, Business, Biotechnology, or related field.
  • 1 years of experience in digital/performance marketing (health & wellness sector preferred).
  • Working knowledge of AI content and analytics tools.
  • Familiarity with SEO, SEM, Meta Ads Manager, Google Ads, and email automation.
  • Excellent written and verbal communication skills.
  • Creative mindset with a data-driven approach.

Preferred Skills

  • Experience in supplement, nutraceutical, or healthcare marketing.
  • Knowledge of DNA/genomics-related products.
  • Ability to work with AI tools like Jasper, Copy.ai, Midjourney, Runway, or similar.
  • Strong understanding of consumer psychology in health purchases.

Job Types: Full-time, Fresher, Internship

Pay: From ₹15,000.00 per month

Language:

  • English (Preferred)

Work Location: In person

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