Marketing Executive-offline/Traditional Marketing

Job Title: Marketing Executive – Offline/Traditional Marketing

Location: Uttam Nagar, Delhi

Job Type: Full-Time

Experience Required:

Minimum 2-3 years in offline marketing / field marketing / education industry (preferred)

Job Description:

We are seeking a proactive and dynamic Marketing Executive to lead our offline marketing initiatives and drive student enrollments for our computer training programs. The ideal candidate will be responsible for planning and executing on-ground marketing campaigns, building partnerships with colleges and local institutions, and creating a high-performing marketing support team to ensure the smooth execution of all field-level activities.

The goal is to reach and attract **college students, job seekers, and recent graduates** through effective traditional marketing channels and activities, and to build a consistent flow of walk-ins and leads for our institute.

Key Responsibilities:

**Marketing Strategy & Execution**

*Plan, manage and execute offline marketing campaigns (pamphlet distribution, college outreach, seminar/workshop planning, kiosk activities, etc.)

* Identify potential marketing opportunities in local areas (college events, job fairs, tuition centers, coaching hubs, metro stations, markets, etc.)

* Coordinate and execute roadshows, college visits, career guidance seminars, etc.

**Partnership & Outreach**

* Build partnerships with colleges, universities, coaching centers, and local influencers

* Organize seminars and presentations in colleges to promote institute programs

* Collaborate with college placement cells and student clubs for outreach

**Team Building & Management**

* Recruit and train a marketing support team (field executives, promoters, interns)

* Assign tasks, monitor performance, and ensure timely execution of campaigns

* Maintain strong coordination between the marketing and admission teams

**Lead Generation & Reporting**

* Ensure consistent lead generation through offline activities

* Maintain and update daily, weekly, and monthly reports on marketing activities and lead flow

* Track performance against enrollment targets and suggest improvements

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**Key Requirements:**

* Bachelor’s degree (Marketing/Management preferred)

* 2+ years of experience in field marketing/offline marketing (education industry is a plus)

* Excellent communication, negotiation, and team management skills

* Strong local area knowledge and network

* Willingness to travel locally for field campaigns

* Ability to lead and motivate a team to achieve marketing goals

**What We Offer:**

* Competitive salary + incentives

* Growth opportunities within the organization

* Professional and supportive work environment

* Performance-based bonuses and career development opportunities

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹400,000.00 per year

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Performance bonus

Work Location: In person