Marketing Executive

Job Summary

The Marketing Executive will support branding, promotions, digital marketing, pre-sales activities, customer engagement, and sales support. This role requires creativity, strong communication skills, and the ability to execute marketing campaigns effectively. The position acts as a bridge between marketing efforts and sales conversions by nurturing leads and supporting sales operations.

Key Responsibilities

Market Research & Analysis

· Conduct market surveys to understand customer preferences and market needs.

· Analyze competitor strategies, pricing trends, and market positioning.

· Prepare detailed market intelligence and competitor analysis reports.

· Identify new market opportunities and potential customer segments.

Branding & Promotional Activities

· Assist in planning and executing offline promotional campaigns.

· Coordinate with designers and printing vendors for marketing material development.

· Ensure consistency in brand messaging and visual identity across materials.

· Support brand awareness initiatives in events, exhibitions, and outreach.

Digital Marketing Support

· Assist with managing social media platforms and content schedules.

· Create basic digital content such as posts, banners, and short videos.

· Monitor digital engagement and share insights for campaign improvement.

· Support website updates, online promotional content, and customer interactions.

Pre-Sales Responsibilities

· Generate leads through field visits, calls, networking, and online sources.

· Qualify leads and understand customer needs before passing to the sales team.

· Present product/service information professionally to prospective clients.

· Respond to inquiries and maintain pre-sales communication logs.

· Prepare pre-sales documents including brochures, presentations, and introductory proposals.

· Maintain structured lead databases with status tracking and next-step planning.

Sales Support Responsibilities

· Assist the sales team in preparing quotations, basic proposals, and documents.

· Coordinate meetings, demos, and discussions between prospects and sales personnel.

· Help gather relevant pricing or product information for negotiation support.

· Follow up with prospects post-sales meetings to maintain engagement.

· Track each opportunity and support the sales team in closure activities.

· Work collaboratively to achieve revenue and conversion targets.

Client Outreach & Field Engagement

· Visit clients for product presentations, demonstrations, and feedback collection.

· Support field marketing activities and customer engagement programs.

· Participate in local networking and promotional events to build brand presence.

Event Coordination

· Assist in organizing exhibitions, trade shows, campus events, and brand activations.

· Ensure timely preparation and availability of marketing materials for events.

· Prepare event reports and analyze effectiveness.

Reporting & Documentation

· Maintain detailed records of leads, customer interactions, and campaign outcomes.

· Prepare daily, weekly, and monthly marketing activity reports.

· Analyze campaign performance and provide improvement recommendations.

Requirements

· Strong communication, presentation, and interpersonal skills.

· Creativity and ability to develop marketing content.

· Proficiency in MS Office and basic digital marketing tools.

· Ability to manage field assignments and travel locally.

· Strong planning, execution, and coordination abilities.

Desired Skills

· Experience in pre-sales, inside sales, or customer handling.

· Knowledge of digital marketing analytics tools.

· Experience in event management or brand-building campaigns.

Ability to influence customer decisions and support sales closures.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person