Marketing Executive

Campaign Planning & Execution:

• Assist in the planning, development, and execution of integrated marketing campaigns across various channels (e.g., digital, print, social media, events, direct marketing).
• Contribute to the creation of marketing materials such as brochures, flyers, presentations, emails, infographics, videos, and newsletters.
• Coordinate with internal teams (e.g., sales, product development, design) and external agencies/vendors (e.g., advertising agencies, printers, event organizers) to ensure timely and effective campaign delivery.
• Organize and attend promotional events, exhibitions, seminars, and conferences.

Digital Marketing:

• Support digital marketing efforts, including managing social media channels, website content updates, email marketing, and potentially search engine optimization (SEO) or pay-per-click (PPC) campaigns.
• Help in creating engaging content (e.g., blog posts, social media updates, website copy) relevant to target audiences.

Market Research & Analysis:

• Conduct market research to identify customer needs, market trends, competitor activities, and new opportunities.
• Analyze marketing campaign performance using relevant metrics (KPIs) and data analytics tools (e.g., Google Analytics, CRM data).
• Prepare reports on campaign effectiveness, ROI, and market insights for management.

Brand Management:

• Ensure all marketing communications and materials adhere to brand guidelines and maintain a consistent brand image.
• Communicate the unique selling propositions (USPs) of products/services effectively to target audiences.

Relationship Management:

• Build and maintain strong relationships with key stakeholders, including clients, media outlets, and industry influencers.
• Liaise with sales teams to align marketing efforts with sales objectives and support lead generation.

Budget Management:

• Support the monitoring and management of the marketing budget, ensuring activities are cost-effective and deliver measurable results.