Marketing Executive (Hospital Experince Required)

The Marketing Executive will be responsible for promoting hospital services, increasing patient footfall, building relationships with doctors and corporates, and enhancing the hospital’s brand presence through both on-ground and digital marketing activities.

Key Responsibilities:

• Promote hospital services, specialties, and health packages to the public and referral sources
• Conduct regular visits to referring doctors, clinics, corporates, and insurance/TPA offices
• Organize and coordinate health camps, CMEs, health talks, and promotional events
• Support OPD/IPD growth by generating patient referrals
• Coordinate with consultants and internal departments for marketing initiatives
• Execute offline marketing activities such as banners, pamphlets, hoardings, and kiosks
• Assist in digital marketing activities (social media promotions, campaigns, content coordination)
• Collect market intelligence and analyze competitor activities
• Maintain MIS reports on daily activities, leads, and conversions
• Address patient and corporate queries related to services and packages
• Ensure hospital branding guidelines are followed in all marketing activities

Desired Candidate Profile:

• Graduate/Postgraduate in Marketing, Business Administration, or related field
• 1–3 years of experience in hospital or healthcare marketing preferred
• Good communication, presentation, and interpersonal skills
• Ability to work in the field and meet targets
• Knowledge of hospital services, TPAs, and referral systems is an advantage.

Job Type: Full-time

Work Location: In person