Marketing Executive / Digital Marketing Executive

Job Title: Marketing Executive / Digital Marketing Executive
Location: Jaipur
Salary: Upto 35k
Industry: IIGJ Lab

About the Role:

Responsible for planning, coordinating, and managing all digital marketing activities including website updates, social media campaigns, vendor coordination, and reporting. The role also involves maintaining brand quality and supporting jewellery-related content accuracy.

Key Responsibilities:

Coordination & Communication

• Facilitate intra- and inter-departmental coordination to ensure timely execution of digital deliverables.
• Maintain documentation of communications i.e. meetings, action items, and follow-ups with agency.
• 2-3 years of experience in digital marketing coordination, performance analysis, or website management.
• Strong understanding of Google Analytics, Meta Ads Manager, SEO tools, and CMS platforms.
• Familiarity with gems and jewellery industry and grading , certification services offered.
• Excellent communication, documentation, and stakeholder management skills.
• Proficiency in Excel, PowerPoint, and reporting tools .

Performance Monitoring & Reporting:

• Track deliverables across digital channels including website traffic, SEO, paid media, and social engagement.
• Prepare weekly, monthly, and campaign-specific performance reports with actionable insights.
• Identify trends, gaps, and opportunities for optimization.

Digital Media Oversight:

• Review and evaluate digital media plans, creatives, and content calendars submitted by vendors.
• Ensure all artworks and creatives are finalized and approved from the Head of Department (HOD).
• Monitor ad spend, ROI, and vendor performance against agreed benchmarks.

Website Management & Technical Coordination:

• Coordinate website updates, content uploads, and bug fixes with the development team or vendor.
• Oversee SEO audits, UX enhancements, and analytics implementation.
• Ensure website performance aligns with industry standards and internal KPIs.

Actively contribute gemstone and jewellery-related insights during content evaluation and campaign planning.

• Ensure technical accuracy and relevance of all digital content related to certification, product features, and educational material.
• Collaborate with content creators to maintain authenticity and credibility in messaging.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person