Marketing Executive

Key Responsibilities

Full-Funnel ABM (Account-Based Marketing)

• Own ABM strategy and execution for Tier 1/2/3 target accounts: ICP, account selection, persona mapping, buying committee journeys, messaging, and playbooks.
• Run coordinated ABM programs across channels (LinkedIn, Google, email, webinars, landing pages, retargeting, content distribution).
• Build account-level reporting: engagement, intent signals (where available), stage movement, pipeline influence, and conversion velocity. • Partner closely with Sales/SDRs for account planning, outreach alignment, SLAs, and follow-up cadences.

MQL/SQL-Led Campaigns (Pipeline First)

• Plan and execute campaigns that generate high-quality leads and convert them into MQLs and SQLs.
• Define and operationalize lead stage rules, qualification criteria, and handoff processes with Sales.
• Improve conversion rates across the funnel: Lead MQL SQL Opportunity.

Marketing Automation + Systems Integration (SI Automation)

• Own marketing automation workflows end-to-end: capture, segmentation, routing, scoring, nurture, re-engagement, and lifecycle tracking.
• Drive integrations between MAP, CRM, ads platforms, analytics, and enrichment tools; troubleshoot sync and data quality issues.
• Build automation to reduce manual effort (alerts, workflows, enrichment, reporting pulls, campaign QA checks). 4) GenAI Enablement + Prompt Making
• Build and maintain a prompt library for repeatable marketing outputs: ABM personalization, email variants, ad copy, landing page drafts, creative briefs, webinar abstracts, and sales enablement snippets.

Email Marketing (Lifecycle + Nurture)

Design segmentation strategy and run automated nurtures for personas, industries, and intent/stage.

• Own email performance: deliverability basics, list hygiene, A/B tests (subject, copy, CTA, cadence), and landing page alignment.
• Build sequences that drive meetings, demos, and SQL progression. 6) Performance Marketing (B2B)
• Own paid campaign execution and optimization on key channels (LinkedIn Ads, Google Ads, retargeting).
• Manage budgets, pacing, audience strategy, creative testing, and landing page conversion optimization.
• Measure performance on pipeline metrics (CPL, MQL rate, SQL rate, cost per SQL, pipeline ROI).

Skills & Experience

• 2-4 years in B2B demand generation / marketing ops / ABM / growth marketing (B2B IT preferred).

• Strong hands-on experience with a Marketing Automation Platform (HubSpot/Marketo/Pardot/Eloqua or similar) and CRM (Salesforce/HubSpot CRM or similar).

• Proven experience running MQL/SQL-led campaigns and improving funnel conversion and velocity.

• Solid email marketing expertise: segmentation, automation, testing, and performance optimization.

• Strong performance marketing capability: LinkedIn + Google campaigns, audiences, creatives, landing pages, and conversion tracking.

• Comfortable with GenAI tools and prompt making for marketing use cases.

• Strong reporting/analytics mindset: funnel metrics, attribution basics, and dashboarding.

Email- komal.joshi@denave.com