Marketing Executive - BTL

3 - 7 years

2 - 3 Lacs

Posted:6 days ago| Platform: Naukri logo

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Skills Required

Work Mode

Work from Office

Job Type

Full Time

Job Description

JOB SUMMARY

We are seeking an energetic and result-oriented Marketing BTL (Below-The-Line) specialist to drive on-ground lead generation, increase site footfall, and manage all local promotional activities for our residential projects. This role is crucial for converting local engagement into sales opportunities.

KEY RESPONSIBILITIES:

  • BTL Campaign Execution:

    Plan, coordinate, and execute all below-the-line marketing activities, including roadshows, local area promotions, mall activations, and society/apartment engagement drives near project sites.
  • Event Management:

    Lead the planning and execution of all marketing events, such as project launches, site sales events, property exhibitions, and Channel Partner (CP) meets.
  • Lead Generation:

    Focus BTL efforts on generating high-quality walk-ins and leads to achieve sales targets. Track and report the ROI of all deployed BTL activities.
  • Channel Partner (CP) Support:

    Conduct promotional activities and incentive programs specifically designed for Channel Partners to maximize their motivation and sales output.
  • On-Site Branding:

    Oversee the installation, maintenance, and quality of all on-site and off-site signage, hoardings, display units, and branding materials to ensure visibility and adherence to brand standards.
  • Vendor Management:

    Identify, negotiate with, and manage vendors (e.g., fabrication, event planners, promoters) to ensure cost-effective and timely execution of BTL campaigns.

REQUIRED SKILLS & QUALIFICATIONS

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum 3 years of proven experience specifically in BTL marketing and event management, preferably within the

    Real Estate or Construction sector

    .
  • Strong negotiation and vendor management skills.
  • Excellent ability to manage budgets and timelines for multiple concurrent campaigns.
  • Willingness to travel locally and work weekends for site events and activations.

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Royal Land Developers logo
Royal Land Developers

Real Estate

Springfield

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