Marketing Executive - BTL

JOB SUMMARY

We are seeking an energetic and result-oriented Marketing BTL (Below-The-Line) specialist to drive on-ground lead generation, increase site footfall, and manage all local promotional activities for our residential projects. This role is crucial for converting local engagement into sales opportunities.

KEY RESPONSIBILITIES:

• BTL Campaign Execution:

  Plan, coordinate, and execute all below-the-line marketing activities, including roadshows, local area promotions, mall activations, and society/apartment engagement drives near project sites.

• Event Management:

  Lead the planning and execution of all marketing events, such as project launches, site sales events, property exhibitions, and Channel Partner (CP) meets.

• Lead Generation:

  Focus BTL efforts on generating high-quality walk-ins and leads to achieve sales targets. Track and report the ROI of all deployed BTL activities.

• Channel Partner (CP) Support:

  Conduct promotional activities and incentive programs specifically designed for Channel Partners to maximize their motivation and sales output.

• On-Site Branding:

  Oversee the installation, maintenance, and quality of all on-site and off-site signage, hoardings, display units, and branding materials to ensure visibility and adherence to brand standards.

• Vendor Management:

  Identify, negotiate with, and manage vendors (e.g., fabrication, event planners, promoters) to ensure cost-effective and timely execution of BTL campaigns.

REQUIRED SKILLS & QUALIFICATIONS

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 3 years of proven experience specifically in BTL marketing and event management, preferably within the

  Real Estate or Construction sector

  .
• Strong negotiation and vendor management skills.
• Excellent ability to manage budgets and timelines for multiple concurrent campaigns.
• Willingness to travel locally and work weekends for site events and activations.