Marketing Engagement Analyst

Skill required: Marketing Operations - Campaign Analytics & Reporting

Designation: Marketing Engagement Analyst

Qualifications:Any Graduation

Years of Experience:3 to 5 years
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What would you do The Dealer Marketing Advisor is responsible for building strong, consultative relationships with dealership partners to optimize their marketing performance and brand alignment. This role serves as a strategic advisor and operational coordinator, helping dealers execute effective marketing campaigns, adopt best practices, and drive measurable business growth. The Dealer Marketing Advisor acts as a key liaison between the organizations marketing, sales, and operations teams and its dealer network.

What are we looking for Proficiency in marketing platforms, CRM tools, and campaign management systems (e.g. Salesforce).Ability to interpret data and deliver actionable insights using tools like Excel, Google Analytics, or Power BI.Strong project management and organizational skills with the ability to manage multiple dealer accounts concurrently.Excellent verbal and written communication skills, with an emphasis on relationship-building and persuasion.Attention to detail and a passion for brand stewardship and marketing effectiveness.Adaptability in a fast-paced environment and a proactive approach to solving dealer marketing challenges.Collaborative mindset with a strong commitment to delivering value to both internal stakeholders and dealer partners.EducationBachelors degree in Marketing, Business, Communications, or a related field.Experience35 years of experience in marketing, account management, or partner advisory rolespreferably within a dealer, franchise, or retail network environment.Proven ability to manage external stakeholder relationships and deliver marketing strategies at scale.Strong understanding of digital marketing, campaign performance metrics, and customer engagement tactics.
Roles and Responsibilities: Establish and maintain trusted relationships with dealer partners, serving as the primary contact for all marketing-related initiatives.Advise dealers on local marketing strategies, brand guidelines, digital presence, and campaign optimization.Coordinate marketing plans, promotions, and co-branded initiatives to align with business goals and dealer capabilities.Monitor and report on marketing campaign performance, providing insights and recommendations for improvement.Guide dealers in leveraging approved tools, platforms, and assets to enhance their local visibility and customer engagement.Identify and escalate issues affecting marketing performance, brand consistency, or dealer satisfaction.Collaborate with internal marketing, sales, and product teams to ensure cohesive execution of national and regional strategies at the dealer level.Support onboarding and training of new dealer partners in marketing systems, policies, and best practices.Champion continuous improvement by identifying opportunities to streamline dealer marketing operations and improve ROI.
Qualification
Any Graduation