Marketing Content Writer

• Work closely with leadership (reporting directly to [Your Role]) to capture product insights, technical details, and customer narratives, converting them into impactful content.
• Create input material for the DM team: prepare draft copy, visuals briefs, and technical context for blogs, LinkedIn posts, SEO articles, videos, and case studies (final publishing handled by DM team).
• Translate technical complexity into accessible language: understand multiple product lines, write accurate and compelling content for diverse audiences (CxO, engineers, partners).
• Support market and competitor analysis: research trends, competitor offerings, and positioning; prepare summaries, input decks, and recommendations.
• Create sales enablement material: draft battle cards, FAQs, and technical briefs that help sales teams explain value propositions and address objections.
• Leverage AI and productivity tools to speed up content creation while ensuring originality and accuracy.

Required Skills & Qualifications

• Bachelors degree in Engineering (EEE, ECE, Mechanical, or related field).
• 2 to 6 years of experience in technical writing, pre-sales, or product marketing in an industrial automation, energy, SaaS, or IoT company.
• Strong written and verbal communication skills in English.
• Ability to convert raw technical inputs (screenshots, field notes, spreadsheets) into polished customer-ready content.
• Proficiency with MS PowerPoint, Word, and familiarity with basic design tools (icons, layouts, visuals).
• Comfortable collaborating with engineers, sales, and leadership to refine drafts.
• Bonus: familiarity with CRM or marketing automation tools (HubSpot, Salesforce).