MARKETING CLOUD PERSONALIZATION(MCP) Architect

As a Marketing Cloud Personalization (MCP) Architect, your role involves designing and implementing MCP initiatives to support next-best-action strategies, focusing on Mobile App and Web personalization. You will work closely with various teams to translate business goals into decision-making logic, data models, and integration strategies. Key Responsibilities: - Design and implement real-time personalization use cases using Salesforce Marketing Cloud Personalization (MCP) or Interaction Studio, CleverTap capabilities. - Collaborate with stakeholders to design scalable and maintainable Salesforce solutions. - Define and implement data integrations between the Mobile app and MCP along with other platforms. - Troubleshoot key implementation issues and drive towards successful resolutions. - Provide oversight to the development team and ensure sound technical delivery. - Design and implement complex solutions for the personalization of Mobile Apps and Websites. - Contribute to MCP CoE building activities by creating reference architectures and re-usable assets. - Evangelize and educate internal stakeholders about MCP technologies. Qualifications Required: - Bachelor's degree in IT, Computer Science, or equivalent. - 9-14+ years of IT experience with at least 5+ years of experience in real-time decisioning and personalization tools. - Strong understanding of customer data models, behavioral analytics, segmentation, and machine learning models. - Experience with APIs, real-time event processing, and data pipelines. - Hands-on experience with rules engines, decision tables, and AI-based recommendations. - Excellent problem-solving, communication, and stakeholder management skills. - Experience in Agile delivery, self-motivation, creativity, and technical governance. Please note that this is a 6-month contract position with the possibility of extension. Immediate joiners are preferred for this remote role.,