Marketing Automation Training & Enablement Specialist

The Marketing Automation Training & Enablement Specialist plays a crucial role in empowering internal teams, such as Customer Experience Planners, Marketers, and Brand teams, to confidently adopt and effectively utilize marketing automation capabilities. This position focuses on ensuring consistent knowledge transfer, accelerating user adoption, and driving capability maturity through high-impact training, clear documentation, and ongoing support. The ideal candidate possesses a blend of technical knowledge and understanding of user needs to deliver scalable enablement solutions that enhance customer experiences. This role is based in Mexico City, and Novartis does not provide relocation support for this position. Interested candidates are encouraged to apply only if the location is accessible for them. Key Responsibilities: - Design and conduct engaging live and on-demand training sessions for new marketing automation tools, capabilities, and processes. - Develop clear and actionable enablement materials, including step-by-step guides, FAQs, and knowledge base articles focusing on journey design and execution. - Maintain and enhance a structured enablement curriculum customized for various user roles and maturity levels. - Collaborate with Product Owners, Platform Subject Matter Experts, and CX Planning teams to identify knowledge gaps and learning opportunities. - Establish and manage feedback loops to continuously refine and improve training content based on user needs and platform evolution. - Monitor adoption metrics and user engagement to enhance the enablement strategy and assess impact. - Provide ongoing support through hosting office hours to ensure user confidence and self-sufficiency. Essential Requirements: - Minimum of 4 years of experience in marketing technology enablement, training, or instructional design. - Proficiency in Salesforce Marketing Cloud, Marketing Cloud Personalization, or similar MarTech platforms. - Knowledge of digital learning tools. - Strong written and verbal communication skills. - Ability to simplify technical concepts into user-friendly language. - Experience in regulated industries like pharma is advantageous. - Experience working with foreign markets. - Professional proficiency in English. Preferred Qualifications: - Bachelor's degree in Marketing, Communications, Learning & Development, or a related field. - Certification in Instructional Design or Training & Development credentials. - Familiarity with Agile methodologies, Jira, and Confluence. Novartis is dedicated to fostering an inclusive work environment and diverse teams that reflect the patients and communities they serve. The company is committed to working with individuals with disabilities and providing reasonable accommodations. Candidates requiring accommodations during the recruitment process can reach out to tas.mexico@novartis.com. Novartis values collaboration, support, and inspiration to achieve breakthroughs that positively impact patients" lives. Join the Novartis network to explore career opportunities and be part of a community striving for a brighter future together. For more information on benefits and rewards offered by Novartis, refer to the handbook: https://www.novartis.com/careers/benefits-rewards.,