Marketing Associate

Role & responsibilities

• Develop, manage and execute the BITSoM brand strategy across LinkedIn, Instagram, Facebook, X, and YouTube. It requires ideating the social media calendar, writing posts, getting visual content made by agency whenever required, and publishing the posts.
• Collaborate with students, faculty, and alumni to create authentic engaging stories for social media and blog.
• Manage external creative partners for graphic design, video production, shoots, and final deliverable.
• Define and track KPIs - reach, engagement, and follower growth, and optimise based on insights.
• Regularly update and manage website content, ensuring accuracy, clarity, and aesthetics.

Qualifications and competencies

• 2-3 years of experience in social media marketing, or content strategy, preferably in the education or media sector.
• Strong writing and editing skills, and being able to write sharp, clear, simple content.
• Able to collaborate with others in the team, engage with stakeholders, manage external vendors and creative partners
• A bachelors in the liberal arts or English lit would be an advantage.

Nature of employment

• Contractual employment. Fixed term contract of one year.