Marketing Assistant Manager

Role Overview: You will be responsible for developing and executing strategic marketing plans to strengthen brand positioning, drive sales growth, and enhance customer engagement. You will lead cross-functional teams, manage agency collaborations, and oversee multi-channel campaigns across e-commerce, OTC, and retail segments. Your role will involve optimizing marketing budgets, analyzing market trends, and implementing innovative strategies to maximize ROI and business impact. Key Responsibilities: - Develop and implement comprehensive marketing plans, including budget allocation, to maximize ROI. - Identify target markets, customer needs, and trends to ensure products meet customer expectations. - Maintain regular updates on marketing activities and ensure the marketing calendar is mapped regularly according to the planned monthly, quarterly, and annual market plan. - Verify each marketing communication collateral to ensure content quality and maintain error-free communication across all channels. - Manage and grow the company's brand presence in both online and offline spaces. - Collaborate with creative agencies to ensure timely delivery of high-quality marketing materials. - Coordinate with advertising agencies to develop and execute compelling campaigns, ensuring timely delivery of branding materials and collaterals. - Formulate creative strategies for new product launches across e-commerce platforms and the OTC segment, ensuring impactful market entry. - Track and measure the success of marketing campaigns, adjusting strategies to optimize ROI. - Lead and oversee the internal marketing team, ensuring efficiency and goal alignment. Collate their monthly activity reports for HOD review. - Develop and implement strategies to increase the contribution and sales volume of OTC products, driving overall business growth. Qualification Required: - MBA (Marketing) Additional Details of the Company: Vaidyaratnam is hiring for the position of Assistant Manager, Marketing at their Corporate Office in Thaikkattussery. The company offers benefits such as cell phone reimbursement, health insurance, and provident fund. The work location is in person. Please provide the following information in your application: - Your highest qualification - Notice period in your current organization - Your current location - Current Salary - Expected salary Experience: - Minimum 5 years in Marketing Job Type: - Full-time,