Marketing Assistant

Job Title: Marketing Assistant - Field Work

Company: Amico Chits Private Limited

Location: [Specific Branch Location - e.g., Trichy, Vaiyampatty, Thanjavur, or surrounding areas as required for field work]

Job Type: Full-time

About Amico Chits Private Limited: Amico Chits Private Limited is a leading chit fund company dedicated to empowering individuals and communities with financial freedom through reliable and transparent chit schemes. With a strong focus on customer satisfaction and ethical practices, we aim to be a trusted partner in our customers' financial journeys.

Job Summary: The Marketing Assistant - Field Work will be a crucial part of our marketing and sales team, primarily responsible for on-the-ground promotional activities, lead generation, and direct customer engagement in designated geographical areas. This role requires a dynamic and self-motivated individual with excellent interpersonal skills and a strong understanding of local market dynamics.

Key Responsibilities:

• Field Promotion and Lead Generation:
• Actively participate in field marketing activities to promote Amico Chits' schemes and services.
• Identify and engage with potential customers in various settings (e.g., residential areas, markets, community events).
• Educate prospective clients on the benefits and features of chit funds and Amico Chits' offerings.
• Generate new leads and gather customer contact information for follow-up.
• Customer Relationship Management:
• Build and maintain strong relationships with existing and potential customers.
• Address customer queries, provide clear information, and assist with initial enrollment processes.
• Collect customer feedback and relay it to the marketing and sales teams for improvement.
• Market Research and Analysis:
• Conduct on-the-ground market research to understand local customer needs, preferences, and competitor activities.
• Identify potential areas for market expansion and new opportunities for customer acquisition.
• Provide insights on market trends and competitor strategies to inform marketing campaigns.
• Promotional Material Distribution:
• Distribute marketing collateral such as brochures, flyers, and pamphlets to target audiences.
• Ensure proper display and visibility of promotional materials in key areas.
• Event Support:
• Assist in planning and executing local promotional events, roadshows, and customer interaction programs.
• Represent Amico Chits at community gatherings and relevant local events.
• Reporting and Documentation:
• Maintain accurate records of field activities, leads generated, and customer interactions.
• Submit regular reports on field performance, market insights, and lead status.
• Assist with administrative tasks related to field marketing as required.
• Collaboration:
• Work closely with the marketing and sales teams to align field activities with overall business objectives.
• Coordinate with branch staff to ensure seamless customer onboarding and service delivery.

Qualifications:

• Education: Bachelor's degree in Marketing, Business Administration, or a related field (preferred, but not strictly required with relevant experience).
• Experience:
• Proven experience in field marketing, direct sales, or customer acquisition, preferably in the financial services or chit fund sector.
• Freshers with a strong aptitude for field work and customer interaction may also be considered.
• Skills:
• Excellent verbal communication and interpersonal skills.
• Strong convincing and negotiation abilities.
• Ability to build rapport and trust with diverse individuals.
• Good understanding of local language(s) and culture.
• Self-motivated, proactive, and results-oriented.
• Ability to work independently and as part of a team in a field environment.
• Basic knowledge of marketing principles and customer service.
• Familiarity with using mobile applications for data collection/reporting is a plus.
• Other Requirements:
• Willingness to travel extensively within the assigned geographical area for field work.
• Possession of a valid two-wheeler license and own vehicle (preferred).

What Amico Chits Offers:

• Competitive salary and performance-based incentives.
• Opportunities for career growth and professional development within a growing financial company.
• A supportive and collaborative work environment.
• Training and guidance to excel in your role.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift
• Fixed shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Experience:

• Marketing: 1 year (Required)

Work Location: In person