Marketing – Apparel & Retail Focus (Offline + Digital)

Marketing Minizmo Made to Measure

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About Minizmo

Minizmo Made to Measure is a premium menswear brand specializing in tailor-made formal and festive wear crafted from the finest Italian fabrics. With a growing presence across Delhi-NCR, Minizmo is redefining the luxury menswear experience through design, craftsmanship, and customer-centric innovation.

Role Overview

We are looking for a dynamic Marketing Executive who will take full ownership of Minizmos marketing initiatives both digital and offline. The candidate will be responsible for building brand awareness, driving online & in-store sales, and ensuring a consistent, premium brand image across all channels.

Key Responsibilities

1. Digital & Social Media Marketing

Plan, create, and execute social media campaigns across Instagram, Facebook, LinkedIn, and other platforms.

Manage content calendar, including photoshoots, reels, influencer collaborations, and campaign launches.

Monitor and analyze campaign performance (engagement, reach, conversions) and optimize accordingly.

Oversee paid advertising campaigns (Meta Ads, Google Ads) to maximize ROI.

2. Website & E-Commerce

Manage Minizmos Shopify website ensuring updated collections, banners, campaigns, and product details.

Monitor website analytics, track conversions, and coordinate improvements with developers/designers.

Plan online-exclusive offers and campaigns to drive e-commerce sales.

Ensure smooth coordination between digital campaigns and website landing pages.

3. Offline Marketing & Brand Experience

Organize and execute in-store events, trunk shows, and promotions to enhance customer engagement.

Plan and manage offline branding including hoardings, banners, posters, standees, and mall promotions.

Coordinate with malls, vendors, and agencies for offline campaigns and activations.

Maintain consistent visual identity and messaging across all offline channels.

4. Coordination & Reporting

Collaborate with external vendors, creative agencies, photographers, and influencers.

Work closely with the sales team to ensure marketing efforts align with business goals.

Prepare monthly marketing performance reports highlighting KPIs, learnings, and next steps.

Desired Skills & Qualifications

Bachelors degree in Marketing, Business, Communications, or related field.

24 years of experience in marketing (luxury fashion/retail background preferred).

Strong understanding of digital marketing, social media trends, and e-commerce.

Creative eye for design, fashion aesthetics, and brand storytelling.

Excellent organizational and project management skills.

Proficiency in Canva, Photoshop, or similar design tools is a plus.

Strong communication skills written and verbal.

What We Offer

An opportunity to be part of a fast-growing luxury fashion brand.

Exposure to both online and offline marketing strategies in the premium retail sector.

A creative, collaborative, and entrepreneurial work environment.

Competitive salary with performance-based incentives.