Marketing and Social Media Manager-(Brand and Communication Growth)

Role Summary

You will own the end-to-end social presence of Optimist across Instagram, YouTube,

LinkedIn, and emerging platforms. This role blends creative strategy, content production,

trend intelligence, micro-influencer instincts, and data-driven storytelling.

We are a challenger brand your work must spark virality, conversations, community

growth, and a strong digital-first brand identity.

Key Responsibilities

Content & Social Strategy

• Own the content calendar across Instagram, YouTube, LinkedIn, X.

• Create platform-native content that is witty, insight-driven, and built for early

adopters.

• Build narratives that amplify Optimists mission: World’s Most Energy-Efficient AC.

Comfort Without Compromise.

• Plan and publish short-form videos, reels, carousels, GIFs, and YouTube community

content.

Trend & Culture Intelligence

• Stay ahead of trends, creator formats, sound trends, meme culture, and category

conversations.

• Proactively pitch content formats that improve virality and shareability.

• Identify whitespace opportunities to insert Optimist into category and cultural

moments.

Influencer & Creator Collaboration

• Act as a micro-influencer yourself (preferred) — comfortable appearing on camera

for explainers or trend-based content.

• Identify, outreach, negotiate, and manage micro creators across lifestyle, tech, or

home improvement domains.

• Work closely with influencer agencies to plan and execute monthly creator

calendars.

Coordination With Creative & Agency Ecosystem

• Collaborate with the creative agency to translate briefs into high-impact social

assets.

• Manage day-to-day coordination with the performance agency to amplify content

via paid campaigns.

• Align weekly deliverables, content priorities, and timelines across agencies to ensure

high creative throughput.

• Provide clear feedback loops, references, and quality benchmarks to maintain

Optimist’s tone and aesthetic.

Performance & Analytics

• Track weekly metrics: reach, engagement, saves, shares, CTR, traffic to

Amazon/website, and follower quality.

• Run boosted campaigns on Meta & YouTube for amplification.

• Drive measurable outcomes: website visits, Amazon searches (“Optimist AC”), recall

lift, and video views.

Community Building

• Build an engaged community through polls, replies, DMs, UGC prompts, and creator-

driven storytelling.

• Maintain and refine a distinct brand tone: radical clarity + proof-led confidence +

intelligent wit.

Required Skills & Experience

• 1–3 years in social media management for consumer tech, D2C, or lifestyle brands.

• Strong content sense: writing, scripting, copy editing.

• Good understanding of Meta & YouTube analytics.

• Ability to shoot and appear in videos (preferred).

• Obsessed with trends, algorithms, and social culture.

• Comfortable working in a fast-paced brand environment with high creative output.

Who You Are

• A creator at heart, marketer by skill.

• A mix of strategist + editor + storyteller.

• Someone who can make a brand feel alive every single day.