Marketing and Sales Executive

Role & responsibilities

Marketing

• Plan, develop, and execute marketing campaigns across digital and offline channels.
• Conduct market research to identify new opportunities, customer needs, and competitor activities.
• Plan and manage Digital campaigns, including social media, email marketing, SEO, and paid ads, to enhance brand visibility and engagement.
• Create engaging marketing content and collateral (brochures, posts, presentations) using Canva and other design tools.
• Organize promotional events, product launches, and trade shows.
• Track, analyze, and report campaign performance to ensure ROI and continuous improvement.

Sales

• Identify and pursue new business opportunities through LinkedIn, cold calls, networking, and referrals.
• Develop and maintain long-term client relationships to maximize retention and upselling.
• Deliver compelling sales pitches, proposals, and presentations to prospective clients.
• Negotiate and close deals to meet and exceed sales targets.
• Maintain accurate records of sales pipelines, forecasts, and client interactions using CRM tools.

Collaborate with operations and product teams to ensure customer satisfaction and service delivery

Preferred candidate profile

Skills & Competencies

• Strong communication, presentation, and interpersonal skills.
• Proficiency in digital marketing tools and CRM platforms.
• Proficiency in Canva for creating marketing materials.
• Ability to analyze market data, trends, and customer insights.
• Negotiation, persuasion, and problem-solving abilities.
• Self-motivated, target-driven, and capable of working independently.
• Creative thinking with a business-growth mindset.

Qualifications

• Bachelors degree in Marketing, Business Administration.
• 14 years of combined marketing and sales experience.

Proven track record of achieving marketing goals and sales targets