Marketing Analyst

Job Description

Key Responsibilities 1. Marketing Strategy & Campaign Planning Design and execute marketing strategies for upcoming projects , ensuring alignment with sales and business goals. Analyze past campaign performance , identify key learnings, and recommend improvements for future launches. Develop localized marketing strategies tailored to specific consumer segments and geographic areas. 2. Consumer Surveys & Brand Awareness Analysis Conduct consumer surveys, focus groups, and online research to measure brand perception and awareness. Identify customer pain points, preferences, and buying behavior in the real estate market. Provide actionable insights to refine brand messaging, positioning, and communication strategies . 3. Real Estate Market Intelligence & Demand Analysis Analyze real estate demand at a pincode level to identify high-growth areas and customer interest. Leverage data from Google Trends, market reports, government real estate databases, and competitor analysis . Work with GIS mapping tools and analytics dashboards to visualize demand patterns. 4. Marketing Analytics & Performance Tracking Monitor and analyze digital marketing campaigns (Google Ads, Facebook, LinkedIn, SEO, and email marketing) to assess ROI and effectiveness. Track key marketing KPIs such as lead conversion rate, cost per acquisition (CPA), customer lifetime value (CLV), and overall campaign performance. Develop and maintain marketing dashboards for real-time tracking and reporting. 5. Lead Management & Conversion Optimization Analyze lead data and optimize conversion funnels to improve sales efficiency. Work with the sales team to ensure marketing efforts align with customer acquisition goals. Identify gaps in the customer journey and recommend improvements to enhance user experience. 6. Collaboration & Execution Work closely with the sales, digital marketing, and finance teams to align marketing strategies with business objectives. Provide recommendations for budget allocation, channel optimization, and performance improvements . Assist in forecasting and strategy planning for marketing initiatives.