Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to conduct surveys and analyse customer preferences and statistical data. Your role will involve providing valuable insights to support customers in their decision-making processes related to product designs, pricing, and promotions. Your responsibilities will include gathering and interpreting market research data, generating reports, and presenting findings to stakeholders. Responsibilities Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations Understand business objectives and design surveys to discover prospective customers preferences Compile and analyse statistical data using modern and traditional methods to collect it Perform valid and reliable market research SWOT analysis Interpret data, formulate reports and make recommendations Use online market research and catalogue findings to databases Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales and methods of operation Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct Remain fully informed on market trends, other parties researches and implement best practices