Market Mix Modelling

You will be joining our Analytics team as a Consultant or Senior Consultant with a focus on Marketing Mix Modeling (MMM). Your primary responsibility will involve leading projects to evaluate the impact of marketing and business activities on sales and ROI. By leveraging statistical and econometric methods, you will provide actionable insights, automate solutions, and facilitate strategic decision-making across various industries. Your key responsibilities will include managing client data processing and project delivery for MMM engagements, utilizing econometric modeling techniques to evaluate marketing campaigns, interpreting complex data to derive business recommendations, delivering findings through client-tailored presentations, collaborating with cross-functional teams, conducting R&D for modeling enhancement, automating tasks using tools like VBA, R, or Python, contributing to advanced analytical frameworks and models, and ensuring consistency in project deliverables. The ideal candidate will possess a graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field, with 2-4 years of relevant experience in Marketing Mix Modeling. Proficiency in econometric modeling, statistical analysis, programming languages (R, Python, SAS), Excel, PowerPoint, automation tools, and excellent communication skills are essential. Additionally, strong project management capabilities, problem-solving skills, a proactive attitude, and the ability to work independently and collaboratively are required. Exposure to other analytics domains such as pricing, forecasting, or customer analytics would be advantageous.,