Manager/Senior Manager - CRM Marketing

About the Role:
- We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users- The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities :
- Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals.- Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals- Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users- Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management.- Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions- Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations- Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc.- Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary- Work with key technologies and tools to help in planning, activation, and analysis- Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels.Technical Responsibilities :
- Plan and deliver CRM strategies to increase loyalty and retention.- Monitor and maximize customer lifetime value strategies ensuring maximum profitability.- Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives.- Collaborate with online, offline channels & IT to get customer data.- Strategize, Design, and implement cross-sell, and up-sell models- Use data and testing to optimize and improve the content and targeting for all customer communications.- Define, report on, and optimize key metrics Requirements :
- Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management- Experience building content strategies for brands- Experience building, executing, and scaling cross-functional marketing programs- Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics- Consumer tech start-up background preferred- Past experience with marketing to international customers is a big plus- Any experience in CRM tools such as clevertap, MoEngage, airship, etc.- Solid understanding of consumer messaging and brand reputation.- Strong interpersonal/communication skills and a high level of strategic thinking.- Superior writing, research, presentation, and project management skills.- Broad understanding of and passion for the sports and fashion/entertainment industry.- Strong written and verbal, presentation and organizational skills- Good data analytics hands-on experience with consumer analytics tools- Accomplished a range of skills from strategic thinking to creative and detailed execution- Experience in re-engagement and remarketing- Familiar with Retail & E-Commerce process & systems