Job
Description
Role Overview: You will be a key part of the Growth Marketing vertical at Swiggy, responsible for driving disproportionate growth by shipping impactful solutions in performance marketing, owned media, and other high-growth domains. Your role will involve end-to-end ownership of product discovery, solutioning, PRD creation, GTM strategies, and root cause analysis (RCA). You will work cross-functionally with tech, marketing, design, and analytics teams to conceptualize, execute, and scale products that fuel business growth. Responsibilities: - Identify opportunities for growth through performance marketing and owned media solutions. - Conduct market research, user feedback, and competitive analysis to define high-impact problem statements. - Develop comprehensive Product Requirement Documents (PRDs) for solutions that align with growth objectives. - Collaborate with tech teams to define product architecture and features. - Partner with marketing, design, analytics, and engineering teams to bring solutions from concept to launch. - Act as the bridge between business and technical stakeholders, ensuring alignment across teams. - Design, execute, and analyze experiments to validate product hypotheses. - Conduct RCA wherever applicable. - Own the GTM for new products, ensuring timely execution and alignment with business goals. - Develop frameworks for post-launch performance tracking and optimization. - Build tools and products to improve targeting, personalization, and media efficiency. - Explore and implement new channels, algorithms, and automation to scale performance marketing efforts. - Create and present quarterly, half-yearly and annual growth roadmaps to leadership. - Influence and drive alignment across teams, including product, business, analytics, bizfin, brand, and design. Qualification Required: - Proven ability to manage complex, cross-functional projects with measurable impact. - Strong analytical skills with a focus on leveraging data for decision-making. - Experience in crafting and driving PRDs, experimentation frameworks, and GTM strategies. - Familiarity with performance marketing channels (Google, Facebook, affiliates, programmatic etc.) and tools (Snowflake, AppsFlyer, Clevertap, etc.). - Strong understanding of owned media, including CRM, push notifications, in-app messaging, and personalization. - Exceptional communication and stakeholder management skills, with a proven ability to influence without authority. - Self-driven with a strong bias for action and comfort with ambiguity. Additional Details: Swiggy is India's leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, Swiggy offers a fast, seamless, and reliable delivery experience for millions of customers across India. As a MarTech Manager at Swiggy, you will play a critical role in shaping the future of high-growth initiatives, driving user acquisition, engagement, and retention through impactful product solutions.,
