2.0 - 6.0 years

0 Lacs

karnataka

On-site

As a MarTech Manager at Swiggy, you will be a key part of the Growth Marketing vertical, responsible for driving disproportionate growth by shipping impactful solutions in performance marketing, owned media, and other high-growth domains. Your role will involve end-to-end ownership of product discovery, solutioning, PRD creation, GTM strategies, and root cause analysis (RCA). You will work cross-functionally with tech, marketing, design, and analytics teams to conceptualize, execute, and scale products that fuel business growth. Your responsibilities will include: Product Discovery & Ideation: - Identifying opportunities for growth through performance marketing and owned media solutions. - Conducting market research, user feedback, and competitive analysis to define high-impact problem statements. Solution Design & PRD Development: - Developing comprehensive Product Requirement Documents (PRDs) for solutions that align with growth objectives. - Collaborating with tech teams to define product architecture and features. Cross-functional Collaboration: - Partnering with marketing, design, analytics, and engineering teams to bring solutions from concept to launch. - Acting as the bridge between business and technical stakeholders, ensuring alignment across teams. Experimentation & Problem Solving: - Designing, executing, and analyzing experiments to validate product hypotheses. - Conducting RCA wherever applicable. GTM Strategy & Execution: - Owning the GTM for new products, ensuring timely execution and alignment with business goals. - Developing frameworks for post-launch performance tracking and optimization. Performance Marketing Innovation: - Building tools and products to improve targeting, personalization, and media efficiency. - Exploring and implementing new channels, algorithms, and automation to scale performance marketing efforts. Leadership & Planning: - Creating and presenting quarterly, half-yearly, and annual growth roadmaps to leadership. - Influencing and driving alignment across teams, including product, business, analytics, bizfin, brand, and design. Required Skill-set: - Proven ability to manage complex, cross-functional projects with measurable impact. - Strong analytical skills with a focus on leveraging data for decision-making. - Experience in crafting and driving PRDs, experimentation frameworks, and GTM strategies. - Familiarity with performance marketing channels (Google, Facebook, affiliates, programmatic, etc.) and tools (Snowflake, AppsFlyer, Clevertap, etc.). - Strong understanding of owned media, including CRM, push notifications, in-app messaging, and personalization. - Exceptional communication and stakeholder management skills, with a proven ability to influence without authority. - Self-driven with a strong bias for action and comfort with ambiguity. Preferred Experience: - 2+ years in product management, growth marketing, or a similar role in B2C tech/e-commerce. - Experience collaborating with engineering, design, marketing, and analytics teams. - Prior work in performance marketing, owned media, or growth-focused roles is a strong plus. This role is ideal for a self-starter passionate about solving growth challenges through innovative product thinking and collaborative execution. You will play a critical role in shaping the future of high-growth initiatives, driving user acquisition, engagement, and retention through impactful product solutions.,

Posted 1 week ago

Apply

Manager Instamart

2.0 - 6.0 years

0 Lacs

karnataka

On-site

As a MarTech Manager at Swiggy, you will be an integral part of the Growth Marketing vertical, playing a key role in driving disproportionate growth by delivering impactful solutions in performance marketing, owned media, and other high-growth domains. Your responsibilities will involve end-to-end ownership of product discovery, solutioning, PRD creation, GTM strategies, and root cause analysis (RCA). You will collaborate cross-functionally with tech, marketing, design, and analytics teams to conceptualize, execute, and scale products that fuel business growth. Your role will include identifying growth opportunities through performance marketing and owned media solutions, conducting market research, user feedback, and competitive analysis to define high-impact problem statements. You will develop comprehensive Product Requirement Documents (PRDs) for solutions aligned with growth objectives, and collaborate with tech teams to define product architecture and features. You will partner with marketing, design, analytics, and engineering teams to bring solutions from concept to launch, acting as the bridge between business and technical stakeholders to ensure alignment across teams. Your responsibilities will also involve designing, executing, and analyzing experiments to validate product hypotheses, conducting RCA where necessary, and owning the GTM for new products to ensure timely execution and alignment with business goals. As a MarTech Manager, you will build tools and products to enhance targeting, personalization, and media efficiency, exploring and implementing new channels, algorithms, and automation to scale performance marketing efforts. You will create and present growth roadmaps to leadership, influencing and driving alignment across teams, and leveraging your strong analytical skills to make data-driven decisions. This role requires proven ability to manage complex, cross-functional projects with measurable impact, experience in crafting and driving PRDs, experimentation frameworks, and GTM strategies, as well as familiarity with performance marketing channels and tools. You should have a strong understanding of owned media and exceptional communication and stakeholder management skills. Self-driven with a strong bias for action and comfort with ambiguity, you will play a critical role in shaping the future of high-growth initiatives at Swiggy.,

Posted 1 week ago

Apply

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.