Manager- Marketing and Growth

• Drive growth and performance marketing with a strong emphasis on user retention.
• Has experience in App install campaigns.
• Work closely with Business, Product Management, and operations to grow various platforms and own key performance metrices.
• Develop and execute marketing plans leading to growth in:

-Number of users

-User engagement and retention basis key metrices

-User life time value

-Key business metrices like GMV, transacting users, repeat users etc.

• Build growth forecasts and budgets, build roadmaps for channel optimization, marketing media mix, creative testing, interface optimization.
• Onboard Ad agencies and coordinate with them to ensure deliverables.
• Implement SEO and ASO best practices, carry out multi touch attribution and analysis for data driven decision making
• Manage and enhance social media presence of DeHaat, engage users and carry out SM campaigns for performance results.
• Evaluate pricing and offer performance, media assets, inventory and/ or pre-orders in close coordination with the relevant business head(s)
• Recruit and mentor team members in relevant roles*
• Stay updated on the competitive landscape and developments in the sector, including marketing strategies, product usability and consumer research.