Manager, Digital Marketing

Role Summary:

The Digital Marketing Manager will lead the University's digital presence and outreach efforts with a strong focus on performance marketing, SEO, social media, and overall digital brand strategy. The role requires a data-driven professional who can plan, execute, and optimise digital campaigns to enhance brand visibility, engagement, and lead generation aligned with institutional objectives.

About us

Ahmedabad University is a private, non-profit University that offers students a liberal education with a focus on research-driven and project-based learning. https://www.ahduni.edu.in

Key Responsibilities

1. Digital Strategy & Planning

• Develop and execute a comprehensive digital marketing strategy in alignment with the University's brand and communication goals.
• Identify audience segments and design targeted digital outreach programmes.

2. Performance Marketing and CRM

• Plan, run, and optimise paid campaigns across Google Ad, Meta, LinkedIn and Programmatic ads using Google DV 360.
• Ensure cost-effective lead generation and strong campaign ROI.
• Hands-on experience with CRM Tools
• Track campaign performance, analyse outcomes, and present actionable insights

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3. Website, SEO & AI

• Oversee website content quality, structure, and user experience.
• Manage SEO initiatives, including keyword strategy, on-page and off-page optimisation, to improve search rankings and organic reach.
• Collaborate with internal teams and vendors for website updates and enhancements.

4. Social Media Management

• Develop social media content plans that enhance engagement and brand presence.
• Manage platforms and their performances across LinkedIn, Instagram, Facebook, YouTube, X, Threads and Google Business Profile.
• Monitor trends and adapt strategies to strengthen digital positioning.

5. Analytics & Reporting

• Use Google Analytics and platform insights to measure the performance and effectiveness of digital activities.
• Use AI-driven tools to monitor analytics and report generation.
• Generate periodic dashboards and reports for leadership visibility and decision-making.

6. Collaboration & Coordination

• Work closely with communications, design, and academic teams for integrated campaign execution.
• Liaise with external digital and creative agencies where required.

Required Skills & Experience

• Bachelor's degree in marketing, Communications, Business, or related field.
• 1012 years of relevant experience in digital marketing, preferably in the education/services sectors.
• Hands-on expertise in Google Ads, Meta Ads Manager, LinkedIn Ads and Google Analytics (GA4).
• Strong understanding of SEO strategies and tools.
• Proven ability to plan and execute multi-channel digital campaigns.
• Excellent communication, analytical thinking, and stakeholder management skills.

Desired Attributes

• Creative mindset with strong attention to detail.
• Ability to thrive in a fast-paced and dynamic environment.
• Proactive, self-driven, and result-oriented.