Posted:5 hours ago|
Platform:
Work from Office
Full Time
Key Objective of the job :
- To own strategy, planning and execution of all mobile user acquisition and re-engagement for Bodhi app.- Drive new users' growth at reasonable CAC.Key Responsibilities :- Plan and execute app acquisition campaigns across Google, Facebook, Apple Search Ads, Snapchat, affiliates and other platforms.- Explore new experiments with targeting and communication and chart out a plan to execute.- Find ways to grow orders and revenue from website and mobile app.- Work with product and tech team to execute conversion improvement strategies.- Exposure to organic marketing - SEO, ASO preferred- Work with analytics to build reports to measure CPO, RoAS and CAC metrics.Key Skills :- 4-5 years of digital marketing experience with E-commerce, Social commerce or Ed-Tech.- Hands on experience with app acquisition platforms Adwords, Facebook, ASA, Snapchat etc.- Good analytical and data driven decision making skills.- Ability to manage multiple campaigns and run multiple tests at a time.- Good understanding of product feed and dynamic product ads.- Experience of using Appsflyer/Singular/Branch and Google analytics.
Bodhi
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