Loyalty Marketing Director

About Greentern Greentern is a technology consulting firm specializing in bridging technology gaps for enterprises across the globe. We work with diverse set of enterprise businesses, where we advise and help with right technology solutions and products and deliver truly innovative solutions as per their need. CRM and Loyalty consulting practice is one of our key focus practice area where we consult some of the leading brands in retail, food and beverages and other consumer industries across APAC region. Headquartered in Singapore and with presence in 4 countries, We aim to be the leading CX focused technology consulting firm across the globe. About Role This is a full-time remote role (except for few on-site onboarding and meetings with clients) for a Loyalty marketing director for one of our leading enterprise client based out of South East Asia. We are looking for someone who has a strong experience and knowledge of how to brand, promote and market the loyalty program as much as how it is done for a consumer product or a brand. The ideal candidate will have 7 to 10 years of relevant experience in this field working with consumer brands on strategizing and executing loyalty program initiatives and managing the program on a monthly basis, branding and marketing for such programs and defined and achieved KPIs related to retention of customers. Responsibilities Create strategy for Loyalty App initiatives (spin the wheel etc.), Loyalty PR campaigns, marketing materials placement, Loyalty activations (double point days etc.) Define strategy on placement of Loyalty GTM assets across in-store, out of store, media etc. + Planning frequency the re-promotion of the program in 2 years Manage changes in Rewards catalogue upon the launch of the program Closely work with the Digital and Technology team to monitor and share inputs for the Loyalty tech roadmap Train internal users on Loyalty program Head partnership initiatives that will strengthen the loyalty program for both adoption and retention Qualifications 7-10 years of relevant work experience in Loyalty program branding and marketing Led initiatives on Loyalty program, CRM, Marketing and other brand activations Excellent spoken and written communication skills Strong problem-solving abilities Show more Show less